Astrotheme
A New Approach to Astrology

The Zodiac and Watches

Disclaimer: with astrology, it is possible to decipher our behaviour or to get a glimpse of the future. This is a theory which cannot be systematically tested. On the other hand, one may wish to follow an easier path, which puts into practice the principles listed in astrology textbooks. In a way, this is precisely the type of practical exercises that we suggest in this Lifestyle column.

We recommend that you follow our advice with both a light and observing mind. Beyond entertainment, the aim is to understand how each of us behaves in various fields; thus, we can better define and fathom, by deduction, how we have developed our natal predispositions. In addition, why wouldn't we be able to guess the talent(s) which we could harness in the future, according to our astrological profile.

The following information is given for signs in their purest form. Depending on the case, it is advisable that you check your planetary dominant or the sign of your Ascendant, the position, quality and aspects of the significators of the area involved, and if applicable, the position of the planets associated with it. For instance, for family affairs, examine the 4th House and its ruler, as well the Moon; for romance, examine the 5th House and its ruler, as well as Venus, etc.

The large number of books we have read, and more particularly, the experience we have drawn from the study of thousands of charts, urge us to be cautious. However, we thought that it may be interesting to provide a few concrete indications, which will turn out to be accurate, quite often.

You can also read dozens additional lifestyle articles on different topics.

Aries, Aries rising, Mars dominant, or strong 1st House

The watches for Aries, Aries rising, Mars dominant, or strong 1st House

You like speed? Good. Time measurement is a science which keeps watchmakers very busy. You can find a host of beautiful instruments with the companies aiming at mastering the production of this mechanism. You should purchase watches certified by COSC, a Swiss non-profit organization which tests chronometers and rates them by several criteria, including exactness. It is most likely that you will be glad to try a Carrera or a Monaco by TAG Heuer, a brand known for its partnering with sporting events, especially motor racing. It is a TAG Heuer model that Steve Mc Queen chose to wear in the film Le Mans. You may also consider Omega, an Olympic Games sponsor. Its Speedmaster, the first timepiece which travelled to the moon, remains a safe bet.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Aries, Aries rising, or Mars dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 1st House.

Taurus, Taurus rising, Venus dominant, or strong 2nd House

The watches for Taurus, Taurus rising, Venus dominant, or strong 2nd House

Among the main watch characteristics you appreciate, let us mention those belonging to tradition. You have a preference for luxurious models which conjure up pocket watches with vintage details such as for instance a big crown. You can find them at Breguet, with a fluted case and a guilloché dial, after the drawings by this great manufacturer of the end of the 18th century, who is still admired by the entire industry. Another suggestion. Have a look at Blancpain, a classical but modernised brand which partners with upmarket gastronomy. This may appeal to you, since you are a gourmand. Indeed, there are many common aspects between these two disciplines: attention to details and precision are blended and result in the sensual fulfilment of the end customer.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Taurus, Taurus rising, or Venus dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 2nd House.

Gemini, Gemini rising, Mercury dominant, or strong 3rd House

The watches for Gemini, Gemini rising, Mercury dominant, or strong 3rd House

You think that a watch must be a playful and versatile object. It seems that the Swatch, this little quartz creation made of plastic, which has symbolised the renaissance for the match-making industry in the eighties, was devised for you. Colourful, unpretentious, and convenient, it has caused long queues in front of its shops and stirred the collectors' interest at some point. Nowadays, new amusing Swatch models are available. You are fond of watches with interchangeable wristbands, or those aiming at humour and impertinence like Louis Pion. However, you are also interested in luxurious brands. The Reverso by Jaeger LeCoultre is perfect for you. Initially devised to prevent polo players from damaging it, this timepiece has an ingenious system allowing the wearer to turn the case towards the wrist in order to protect the dial. The company went further with its flagship by offering two dual-faced models, the Duettos, featuring different functions and uses.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Gemini, Gemini rising, or Mercury dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 3rd House.

Cancer, Cancer rising, the Moon dominant, or strong 4th House

The watches for Cancer, Cancer rising, the Moon dominant, or strong 4th House

In the area of watches, what interests you most is to bequeath a beautiful object from one generation to the other. Therefore, you are bound to look at family brands which you find reassuring. Patek Philippe may suit your higher ideal. The company focuses on heritage, as symbolised by the image of a father holding his son's hand used in its advertising campaigns. In the luxury goods industry, many companies work with family members, for instance Chopard, which pays tribute to its founders, whose name may be preserved for posterity. Smaller and less prestigious brands such as Raymond Weil or Maurice Lacroix may help you find a feeling of closeness and affective bounds. You are fascinated by the Moon's phases, your lucky planet. The models which appeal to you are those which are the fruits of a great deal of artistic research, and which beautifully highlight their poetic nature.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Cancer, Cancer rising, or the Moon dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 4th House.

Leo, Leo rising, the Sun dominant, or strong 5th House

The watches for Leo, Leo rising, the Sun dominant, or strong 5th House

It is most likely that the watches you hanker for belong to the most luxurious brands. Among the obvious and easy possibilities, Rolex remains a must. Like Jacques Séguéla, a successful French publicist, you tend to believe that if you have not been able to afford a Rolex at 50, you are a failure. Prestigious brands, which do not conceal their lavish style, are fascinating. The jeweller De Grisogono, who always attends the Festival of Cannes, manufactures watches meant for you, with their shagreen wristbands and their black diamonds, or their coloured precious stones settings. Moreover, you love watchmakers catering to royals. Therefore, we cannot omit Cartier, which offers magnificent creations for both men and women.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Leo, Leo rising, or the Sun dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 5th House.

Virgo, Virgo rising, Mercury dominant, or strong 6th House

The watches for Virgo, Virgo rising, Mercury dominant, or strong 6th House

Like in everything, when it comes to timepieces, you put a premium on usefulness, and you attach little importance to design. If you have to pick a watch, you expect it to be as exact as possible. This has become a sort of obsession. Therefore, you must not miss Zenith, the company which devised a legendary calibre, named El Primero, with a balance wheel beating at 36,000 vph. Since its creation in 1962, this movement remains among the most famous ones in history. It is acclaimed for its reliability and its stability over time. In general, you are in awe of watchmaking, a meticulous task based on the know-how of skilled craftsmen. You are fond of brands which focus on seriousness and on functionality but remain affordable such as Tissot and its T-Touch or its Victorinox. You may also be tempted by the exactness of the most modern Quartz satellite-synchronized models by Citizen or Seiko.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Virgo, Virgo rising, or Mercury dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 6th House.

Libra, Libra rising, Venus dominant, or strong 7th House

The watches for Libra, Libra rising, Venus dominant, or strong 7th House

Whatever the tag price may be – and you consider that it is indecent to look at it – a watch must be elegant. You totally agree with Longines' slogan claiming that "elegance is an attitude". This is a brand meant for you, with its timeless and sophisticated qualities. You may be even more enthused by the poetry and the refinement of Van Cleef & Arpels and its models representing fairies, butterfly, or romantic dates. This brand sublimates artwork and manufactures reliable mechanisms. Depending on your possibilities and your desires, you are a good customer for watches designed by fashion houses such as Chanel and its renowned creation in ceramics, or other articles by Dior. Even the most affordable watches, called fashion, may be attractive, for instance those by Calvin Klein, Hugo Boss, or Michael Kors.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Libra, Libra rising, or Venus dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 7th House.

Scorpio, Scorpio rising, Pluto dominant, or strong 8th House

The watches for Scorpio, Scorpio rising, Pluto dominant, or strong 8th House

Whether male or female, you pay extreme attention to the "sexy" aspect attached to a watchmaker. If you are a male, you may be fond of models with a testosterone-charged look which enable you to fully play the provocation card. If you are a female, you may try to push your luck by showing off. In any case, you are most likely to find your dream watch at Hublot's. This brand, always spectacular, panders to the wishes of football stars. It was the first brand to venture into middle-class circles. It must be underlined that this sport had become synonymous with money, power, and beautiful women at the arm of football players. In a similar style, ambitious young brands such as Franck Müller and Roger Dubuis conjure up a world of casinos, secrets, and lust. It is possible to find more affordable items such as the glam rock accessories by Guess or Versace.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Scorpio, Scorpio rising, or Pluto dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 8th House.

Sagittarius, Sagittarius rising, Jupiter dominant, or strong 9th House

The watches for Sagittarius, Sagittarius rising, Jupiter dominant, or strong 9th House

A person who has the fidgets like you badly needs a watch made for travelling, i.d. offering a GMT function. Put simply, it displays an additional time zone, indicated by an extra hand. In other words, the wearer owns a technical tool to get the time of his destination while he is on the move or while he is communicating with friends living abroad. In general, major capitals such as Tokyo, London, Moscow, or Sydney are used as a reference for the time differences. Several watchmakers have been able to devised very beautiful models. Montblanc or Girard Perregaux would be perfect for you. Sophisticated features stimulate the imagination, and the models you like most probably feature a graphic representation of a part or of the entirety of the Earth.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Sagittarius, Sagittarius rising, or Jupiter dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 9th House.

Capricorn, Capricorn rising, Saturn dominant, or strong 10th House

The watches for Capricorn, Capricorn rising, Saturn dominant, or strong 10th House

You highly regard the tradition and the work of watchmakers. In addition, you are uncompromising about strength and solidity qualities. You expect to be able to take your watch from the museum of from your safe, but you also expect it to show its robustness in all your activities. Timepieces which have proved their worth in this regard will win you over. Try for instance the G-Shock model by Casio, considered a safe choice, or an Urwerk creation inspired by Middles Ages armours, or an adventurer Seiko. Along the same lines, watches related to the military suit you. In a more refined style, you may like the architecture of a box or of a movement. Ebel, Mido, or even Corum took up the challenge and found successful bridges between these two disciplines. You are interested in the research of ultra high-performance materials such as titanium or carbon fibre.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Capricorn, Capricorn rising, or Saturn dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 10th House.

Aquarius, Aquarius rising, Uranus dominant, or strong 11th House

The watches for Aquarius, Aquarius rising, Uranus dominant, or strong 11th House

No one will be astonished to learn that you are among the most fervent supporters of connected watches. Since the brand with the apple released its Apple Watch, evolution perspectives in this area cannot leave anybody indifferent. While some people believe that the traditional watch-making world is not impacted, you fully disagree. You have noticed that renowned brands also have started to include smart functions. Thus, Hermès made a remarkable move by partnering with Apple, precisely, with a view to marketing an object of desire with a top quality leather wristband. In addition to forthcoming futuristic development possibilities, you equally appreciate timepieces related to the conquest of space. You have a preference for Breitling or IWC for instance.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Aquarius, Aquarius rising, or Uranus dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 11th House.

Pisces, Pisces rising, Neptune dominant, or strong 12th House

The watches for Pisces, Pisces rising, Neptune dominant, or strong 12th House

In your case, it is obvious that punctuality is not your main concern. However, you are fond of the aesthetics of timepieces, which you mainly consider a fashion accessory or an object to take ownership of. It is obvious that you are the ideal person for diver's watches. You are enthused by Panerai, which perpetuates the myth of the Italian navy and continues to create beautiful retro fashion designs. Many brands offer models related to water themes. To get the impression that you are a mermaid or a yachtsman, you may wear a Vuitton or a TechnoMarine, inspired by hulls, by the hues of the sea, and by a countdown function, useful during boat races. If you remain ashore, you may opt for refined models decorated with mother-of-pearl, the shimmering of which turns the dial into a unique object.

You will find on Astrotheme thousands of natal charts of celebrities who have the Sun in Pisces, Pisces rising, or Neptune dominant. The former are sorted in popularity order, whereas the latter are sorted according to the strongest dominant. Since each planet also rules a House – sometimes two houses – you may want to also look at charts having a strong 12th House.