Astrology, Horoscope, Planets, Dominant planets, Natal Chart
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Marshall McLuhan: Astrology and Horoscope

Born:July 21, 1911, 12:00 PM (unknown)
in:Edmonton, Alberta (Canada)
Sun: 27°52' Cancer  
Moon:1°23' Gemini  
Dominants: Cancer, Taurus, Gemini
Sun, Mars, Uranus
Earth, Water / Fixed
Chinese Astrology: Metal Pig
Numerology: Birthpath 22
Popularity: 4,505 clicks, 6,735th man, 11,043rd celebrity

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Celebrities born the same day: Alexander the Great, Charlotte Gainsbourg, Robin Williams, Ernest Hemingway, Josh Hartnett, Cat Stevens, Fabienne Égal, Caroline Tresca, Sarah Biasini, Mohamed Dib, Hubert-Felix Thiefaine, Asif Ali Zardari... List of all the celebrities born on July 21.

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Horoscope and chart of Marshall McLuhan

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Signs: Aries
 
"I am"
March 21 - April 20

1st Fire sign - 1st Cardinal sign (spring equinox) - Masculine

In analogy with Mars, his ruler, and the 1st House

Aries governs the head.

His colour is red, his stone is the heliotrope, his day is Tuesday, and his professions are businessman, policeman, sportsman, surgeon...

If your sign is Aries or your Ascendant is Aries: you are courageous, frank, enthusiastic, dynamic, fast, bold, expansive, warm, impulsive, adventurous, intrepid, warlike, competitive, but also naive, domineering, self-centred, impatient, rash, thoughtless, blundering, childish, quick-tempered, daring or primitive.

Some traditional associations with Aries: Countries: England, France, Germany, Denmark. Cities: Marseille, Florence, Naples, Birmingham, Wroclaw, Leicester, Capua, Verona. Animals: Rams and sheeps. Food: Leeks, hops, onions, shallots, spices. Herbs and aromatics: mustard, capers, Cayenne pepper, chilli peppers. Flowers and plants: thistles, mint, bryonies, honeysuckles. Trees: hawthorns, thorny trees and bushes. Stones, Metals and Salts: diamonds, iron, potassium phosphate.

Signs: Taurus
 
"I have"
April 21 - May 20

1st Earth sign - 1st Fixed sign - Feminine

In analogy with Venus, his ruler, and the 2nd House

Taurus governs the neck and the throat.

Her colour is green or brown, her stone is the emerald, her day is Friday, her professions are cook, artist, estate agent, banker, singer...

If your sign is Taurus or your Ascendant is Taurus: you are faithful, constant, sturdy, patient, tough, persevering, strong, focused, sensual, stable, concrete, realistic, steady, loyal, robust, constructive, tenacious. You need security, but you are also stubborn, rigid, possessive, spiteful, materialistic, fixed or slow.

Some traditional associations with Taurus: Countries: Switzerland, Greek islands, Ireland, Cyprus, Iran. Cities: Dublin, Palermo, Parma, Luzern, Mantua, Leipzig, Saint Louis, Ischia, Capri. Animals: bovines. Food: apples, pears, berries, corn and other cereals, grapes, artichokes, asparagus, beans. Herbs and aromatics: sorrels, spearmint, cloves. Flowers and plants: poppies, roses, digitales, violets, primroses, aquilegia, daisies. Trees: apple trees, pear trees, fig-trees, cypresses, ash trees. Stones, Metals and Salts: copper, calcium and potassium sulphate, emeralds.

Signs: Gemini
 
"I think"
May 21 - June 21

1st Air sign - 1st Mutable sign - Masculine

In analogy with Mercury, his ruler, and the 3rd House

Gemini governs the arms, the lungs and the thorax.

His colour is green or silver, his stone is the crystal, his day is Wednesday, his professions are journalist, lawyer, presenter, dancer, salesman, travel agent, teacher...

If your sign is Gemini or if your Ascendant is Gemini: you are expressive, lively, adaptable, quick-witted, humorous, sparkling, playful, sociable, clever, curious, whimsical, independent, polyvalent, brainy, flexible, ingenious, imaginative, charming, fanciful but also capricious, scattered, moody, shallow, inquisitive, opportunistic, unconcerned, selfish, fragile, ironical or changeable.

Some traditional associations with Gemini: Countries: Belgium, Wales, United-States, Lower Egypt, Sardinia, Armenia. Cities: London, Plymouth, Cardiff, Melbourne, San Francisco, Nuremberg, Bruges, Versailles. Animals: monkeys, butterflies, parrots, budgerigars. Food: dried fruits, chestnuts, ground-level vegetables: peas, broad beans, etc. Herbs and aromatics: aniseed, marjoram, lemon balm, cumin. Flowers and plants: lilies of the valley, lavenders, myrtle, ferns, Venus-hair-ferns, bittersweets. Trees: nut trees such as chestnut trees. Stones, Metals and Salts: agates, mercury, silicas and potashes.

Signs: Cancer
 
"I feel"
June 22 - July 22

1st Water sign - 2nd Cardinal sign (summer solstice) - Feminine

In analogy with the Moon, her ruler, and the 4th House

Cancer governs the stomach and the breast.

Her colour is white or black, her stone is the moonstone, her day is Monday, her professions are catering, the hotel trade, property, antique dealer, archaeologist...

If your sign is Cancer or your Ascendant is Cancer: you are emotional, sentimental, peaceful, imaginative, sensitive, faithful, resistant, protective, vulnerable, generous, romantic, nostalgic, tender, poetic-minded, motherly or fatherly, dreamy, indolent, greedy, devoted but also timorous, unrealistic, evasive, passive, anxious, dependent, stubborn, moody, passive, lazy, touchy, stay-at-home or inaccessible.

Some traditional associations with Cancer: Countries: Holland, Scotland, North and West Africa, New-Zealand, Paraguay, Algeria. Cities: Amsterdam, Manchester, Tokyo, New York, Istanbul, Stockholm, Milan, Venice, Genoa, Cadix, Alger, Tunis, Bern, Magdeburg. Animals: crabs, animals with shells. Food: milk, fishes, watery fruits and vegetables, turnips, white and red cabbages. Herbs and aromatics: tarragon, verbena, saxifrage. Flowers and plants: geraniums, white roses and white flowers in general, water lilies, morning glory, bear's breeches, and lilies. Trees: all trees full of sap. Stones, Metals and Salts: pearls, silver, lime and calcium phosphate.

Signs: Leo
 
"I love"
July 23 - August 22

2nd Fire sign - 2nd Fixed sign - Masculine

In analogy with the Sun, his ruler, and the 5th House

Leo governs the heart and the spine, and the eyes, according to some authors.

His colour is gold or orange, his stone is the diamond, his day is Sunday, his professions are actor, manager, jeweller, fashion and arts, and action (e.g. fireman)...

If your sign is Leo or your Ascendant is Leo: you are proud, determined, strong-willed, loyal, solemn, generous, ambitious, courageous, heroic, conquering, creative, confident, seductive, happy, daring, fiery, majestic, honest, magnanimous, charismatic, responsible, noble, dramatic but also domineering, vain, susceptible, bossy, stubborn, intolerant, self-centred, violent, quick-tempered, nonchalant.

Some traditional associations with Leo: Countries: Italy, Romania, Sicily, Czechoslovakia, Iraq, Lebanon, Southern France. Cities: Rome, Prague, Bombay, Madrid, Philadelphia, Chicago, Los Angeles, Bath, Bristol, Portsmouth, Syracuse, Damas. Animals: lions and felines in general. Food: meat and especially red meat, rice, honey, cereals, grapes, iron-rich vegetables: watercress, spinach etc. Herbs and aromatics: saffron, mint, rosemary, common rue (Ruta graveolens). Flowers and plants: marigolds, sunflowers, celandines, passion flowers. Trees: palm trees, laurel, walnuts, olive trees, lemon and orange trees. Stones, Metals and Salts: gold, rubies, magnesium and sodium phosphate.

Signs: Virgo
 
"I serve"
August 23 - September 22

2nd Earth sign - 2nd Mutable sign - Feminine

In analogy with Mercury, her ruler, and the 6th house

Virgo governs the intestine.

Her colour is green or yellow, her stone is the agate, her day is Wednesday, her professions are accountant, secretary, writer, computer scientist, nurse, doctor...

If your sign is Virgo or your Ascendant is Virgo: you are brainy, perspicacious, attentive to detail and numbers, analytical, serious, competent, scrupulous, sensible, modest, logical, tidy, well-organized, clean, hard-working, provident, honest, faithful, reserved, shy, helpful, a perfectionist, but also narrow-minded, calculating, irritating, petty, anxious, cold, repressed or caustic.

Some traditional associations with Virgo: Countries: Brazil, Greece, Turkey, West Indies, United-States (the same as Gemini), Yugoslavia, Crete, Mesopotamia, Lower Silesia, State of Virginia. Cities: Paris, Boston, Athens, Lyon, Corinthia, Heidelberg, spa towns in general. Animals: dogs, cats and all pets. Food: root vegetables: carrots, celeriac, kohlrabies, potatoes etc... Also dried fruits such as chestnuts. Herbs and aromatics: the same as Gemini whose ruler is Mercury too, lilies of the valley, lavenders, myrtles, ferns, Venus-hair-ferns, bittersweets, clovers. Flowers and plants: small bright-coloured flowers, especially blue and yellow, such as dandelions, buttercups, yellow dead-nettles, buglosses, forget-me-nots ; cardamoms, oak leaves, acorns. Trees: all nut trees, e.g. the hazelnut tree... Stones, Metals and Salts: sards (red agate), mercury, nickel, potassium sulphate and iron phosphate.

Signs: Libra
 
"we are"
September 23 - October 22

2nd Air sign - 3rd Cardinal sign (autumn equinox) - Masculine

In analogy with Venus, his ruler and the 7th House

Libra governs the kidneys and the bladder.

His colour is blue or red (not too bright), his stone is the opal, his day is Friday, his professions are in the beauty, luxury or fashion industry, musician, artistic creator, lawyer, mediator...

If your sign is Libra or your Ascendant is Libra: you are sentimental, charming, polite, refined, loyal, a pacifist, fair, distinguished, light-hearted, romantic, learned, ethereal, nice, well-groomed, a perfectionist, calm, sweet, tolerant, sociable, elegant, considerate, seductive, aesthetic, indulgent, but also hesitant, weak, indecisive, selfish, fragile, fearful, indolent, cool or even insensitive.

Some traditional associations with Libra: Countries: Japan, Canada, Indo-China, South Pacific Islands, Burma, Argentina, Upper Egypt, Tibet. Cities: Lisbon, Vienna, Frankfurt, Leeds, Nottingham, Johannesburg, Antwerp, Fribourg. Animals: lizards and small reptiles. Food: berries, apples, pears, grapes, artichokes, asparagus, beans, spices, corn and other cereals. Herbs and aromatics: mint, Cayenne pepper. Flowers and plants: hydrangea, big roses, blue flowers and those associated with Taurus also ruled by Venus, namely, poppies, digitales, violets, primroses, aquilegia, and daisies. Trees: ash trees, poplars, apple trees, pear trees, fig-trees, cypresses. Stones, Metals and Salts: sapphires, jade, copper, potassium and sodium phosphate.

Signs: Scorpio
 
"we have"
October 23 - November 21

2nd Water sign - 3rd Fixed sign - Feminine

In analogy with Pluto, her ruler with Mars, and the 8th House

Scorpio governs the sexual organs and the anus.

Her colour is black or dark red, her stone is the malachite, her day is Tuesday, her professions are gynaecologist, psychiatrist, detective, the military, army, stockbroker, asset managemer...

If your sign is Scorpio or your Ascendant is Scorpio: you are secretive, powerful, domineering, resistant, intuitive, asserted, charismatic, magnetic, strong-willed, perspicacious, passionate, creative, independent, vigorous, generous, loyal, hard-working, persevering, untameable, possessive, cunning, ambitious, sexual, proud, intense, competitive but also aggressive, destructive, stubborn, anxious, tyrannical, perverse, sadistic, violent, self-centred, complex, jealous.

Some traditional associations with Scorpio: Countries: Morocco, Norway, Algeria, Syria, Korea, Uruguay, Transvaal. Cities: Washington, New Orleans, Valencia, Liverpool, Milwaukee, Fes, Halifax, Hull, Cincinnati. Animals: insects and other invertebrates. Food: the same strong tasting food as for Aries: red meat, garlic, onions, leeks, spices. Herbs and aromatics: aloes, witch hazels, nepeta, mustard, capers, peppers. Flowers and plants: geraniums, rhododendrons, thistles, mint, honeysuckles. Trees: blackthorns, bushes. Stones, Metals and Salts: opals, steel and iron, calcium and sodium sulphate.

Signs: Sagittarius
 
"we think"
November 22 - December 20

3rd Fire sign - 3rd Mutable sign - Masculine

In analogy with Jupiter, his ruler, and the 9th House

Sagittarius governs the thighs and the liver.

His colour is indigo, orange or red, his stone is the carbuncle, his day is Thursday, his professions are explorer, commercial traveller, pilot, philosopher, writer, clergyman...

If your sign is Sagittarius or your Ascendant is Sagittarius: you are charismatic, fiery, energetic, likeable, benevolent, tidy, jovial, optimistic, extraverted, amusing, straightforward, demonstrative, charming, independent, adventurous, straightforward, bold, exuberant, freedom-loving.

Some traditional associations with Sagittarius: Countries: Spain, Australia, Hungary, South Africa, Arabia, Yugoslavia. Cities: Stuttgart, Toledo, Budapest, Cologne, Avignon, Sheffield, Naples, Toronto. Animals: fallow deers, hinds, and all games. Food: grapefruits, raisins, onions, leeks, bulb vegetables. Herbs and aromatics: aniseeds, sage, bilberries, cinnamon, borage, mosses, sage, blueberry, patience, balsam. Flowers and plants: dandelions, carnations, thistles. Trees: mulberry trees, chestnut trees, ash trees, lemon trees, oaks. Stones, Metals and Salts: topaz, tin, silica, potassium chloride.

Signs: Capricorn
 
"we achieve"
December 21 - January 19

3rd Earth sign - 4th Cardinal sign (winter solstice) - Feminine

In analogy with Saturn, her ruler, and the 10th House

Capricorn governs the knees, the bones and the skin.

Her colour is black, or grey, green or brown, her stone is the jade, her day is Saturday, her professions are politician, researcher, jurist, scientist, engineer, administrator...

If your sign is Capricorn or your Ascendant is Capricorn: you are serious, cold, disciplined, patient, focused, thoughtful, ambitious, indomitable, cautious, lucid, persistent, provident, steady, introverted, stern, wilful, hard-working, responsible, persevering, honest, realistic, loyal, reserved, resolute, moralistic, quiet, rigorous, attached and reliable. But you may also be curt, withdrawn, calculating, petty, cruel, unpleasant, ruthless, selfish, dull, rigid, slow or sceptical.

Some traditional associations with Capricorn: Countries: India, Mexico, Afghanistan, Macedonia, Thrace, the Yugoslavian coast, the Orkneys and Shetland Islands, Albania, Bulgaria, Saxony. Cities: Delhi, Oxford, Brussels, Mexico, Port-Saïd, Gent, Constance, Mecklenburg, all the administrative centres of capital cities. Animals: goats, pigs and animals with split hooves. Food: meat, potatoes, barley, beets, spinach, medlars, onions, quinces, flour and starchy food in general. Herbs and aromatics: indian hemp, comfreys, centaureas, hemlocks, henbanes. Flowers and plants: ivies, wild pansies, amaranths, pansies. Trees: pines, willows, flowering ashes, aspens, poplars, alders. Stones, Metals and Salts: turquoises, amethysts, silver, lead, calcium phosphate, calcium fluorine.

Signs: Aquarius
 
"we love"
January 20 - February 18

3rd Air sign - 4th Fixed sign - Masculine

In analogy with Uranus his ruler, with Saturn, and the 11th House

Aquarius governs the ankles and the legs.

His colour is navy blue or indigo, his stone is the sapphire, his day is Saturday, his professions are astrologer, high technologies, scientist, astronaut, psychiatrist, actor, electrician...

If your sign is Aquarius or your Ascendant is Aquarius: you are idealistic, altruistic, detached, independent, original, surprising, gifted, contradictory, innovative, humanistic, likeable, friendly, self-confident, impassive, quiet, intuitive, creative, charitable, elusive, disconcerting, generous, tolerant, paradoxical, and you cannot stand any kind of constraint. But you may also be marginal, resigned, distant, utopian, maladjusted, eccentric and cold.

Some traditional associations with Aquarius: Countries: Russia, Sweden, Poland, Israel, Iran, Abyssinia. Cities: Moscow, Salzburg, Bremen, Hamburg, Saint Petersburg. Animals: long distance big birds such as the albatross. Food: citrus fruits, apples, limes, dried fruits and easily preserved food. Herbs and aromatics: peppers, hot red peppers, star-fruits, and generally herbs that are spicy or with an unusual flavour. Flowers and plants: orchids, dancing ladies, polygonatum. Trees: fruit trees. Stones, Metals and Salts: aquamarines, aluminium, sodium chloride and magnesium phosphate.

Signs: Pisces
 
"we serve"
February 19 - March 20

3rd Water sign - 4th Mutable sign - Feminine

In analogy with Neptune her ruler with Jupiter, and the 12th House

Pisces governs the feet and the blood circulation.

Her colour is green or purple or turquoise blue, her stone is the amethyst, her day is Thursday, her professions are seamanship and and faraway travels, musician, social and emergency worker, doctor, writer and jobs in remote places...

If your sign is Pisces or your Ascendant is Pisces: you are emotional, sensitive, dedicated, adaptable, nice, wild, compassionate, romantic, imaginative, flexible, opportunist, intuitive, impossible to categorized, irrational, seductive, placid, secretive, introverted, pleasant, artistic, and charming. But you may also be indecisive, moody, confused, wavering, lazy, scatterbrained, vulnerable, unpredictable and gullible.

Some traditional associations with Pisces: Countries: Portugal, Scandinavia, small Mediterranean islands, Gobi desert, Sahara. Cities: Jerusalem, Warsaw, Alexandria, Seville, Santiago de Compostela. Animals: fishes, aquatic mammals and all animals living in the water. Food: melons, cucumbers, lettuces, vegemite sugar, pumpkins. Herbs and aromatics: lemon, chicory, limes, mosses. Flowers and plants: water lilies, willows, aquatic plants. Trees: fig-trees, willows, aquatic trees. Stones, Metals and Salts: heliotropes, moonstone, platinum, tin, iron phosphate and potassium sulphate.

Sun 27°52' Cancer

Sun Aspects
Sun opposite Uranus orb -0°31'
Sun conjunction Neptune orb +6°19'
Sun sextile Moon orb -3°31'
Sun semi-square Venus orb -0°22'
Sun semi-sextile Pluto orb -0°17'
Sun square Mars orb -6°09'
Sun square Jupiter orb +7°19'
Planets: Sun

The Sun represents vitality, individuality, will-power and creative energy and honours. For a woman, it also represents her father, and later her husband. The Sun is one of the most important symbols in the birth chart, as much as the Ascendant, then the Moon (a bit less for a man), the ruler of the Ascendant and the fast-moving planets.

It's element is fire; it is hot and dry, it governs Leo, is in exaltation in Aries and is in analogy with the heart. It represents the boss, authority, beside the father and the husband ; the age of the Sun goes from 20 years old to about 40, following the Venus age when one is aware of his seductive power.

Temperament : Bilious

Characterology : Emotive, Active, Secondary, passionate type.

Sun in Cancer

Your nature is impressionable. Your sensitivity is very developed and allows you to feel the influences of your environment and to draw your sensations and your feelings from surrounding ambiances. You are very receptive to your family roots, to your past and sometimes, to history. Your imagination is the refuge where you enjoy diving, on your own. The subtleness of your emotions is difficult to render. It is impossible for a cell – family, social, professional - to function by itself without homogenous references, without a “family likeness”. You are able to convince your close friends to digest their differences and their specificities and to create an intimate relationship in which you can happily show your worth. Should an agent for cohesion be missing, and should everything seem too diverse or scattered, you are probably the most capable to unify the whole group: one after the other, you digest your surrounding characteristics and, as time goes by, you turn into the most perfect representative of your environment. You may need to handle hostility without shutting down the lines of dialogue. You must also learn to develop the fighting spirit that your sign lacks, so that your receptivity can be fully expressed.

Sun Dominant

If the Sun is part of your natal chart's planetary dominants, in astrology, you are said to be a Solarian: you loathe pettiness and Machiavellian manoeuvre, and you are fond of natural nobleness as well as of direct and honest attitudes. You endeavour to get out of muddled or dark situations as quickly as possible. Your need for transparency may lead you to make cut-and-dried judgments such as yes or no, and black or white. However, your honesty commands your entourage's consideration. At times, you come across as authoritarian. It is true that you never want to be thought of the notable absentee, and that you manage to make people pay attention to you, as well as to your plans and your assessments. To this end, the Solarian sometimes develops a great talent for placing himself under the spotlight without missing a single opportunity to arouse interest. Some other Solarians, although more discreet, still manage to be the focus of any debate, even in situations of exclusion. It is your way of being present even though you are actually not there... More than other people, you appreciate the esteem extended to you. It is useless to cheat with you, since in all areas you consider establishing enduring relationships only with those who love you, admire you, respect you, or express some degree of affection to you. Your will to straighten out your inter-personal relationships is your strength and sometimes, your Achilles' heel. You cannot achieve anything behind the scenes. Therefore, your comportment is marked with heroism, and your stands are devoid of ambiguity, in the sense that your commitments are unfailing, and your rebuffs, final.

Interpretation of the 27° Cancer symbolic degree

"Two friends seated under a tree admire a magnificent scenery." (Janduz version)

Affectionate, altruistic, and endearing character, more interested in outdoor activities than in socialising. One is endowed with sharp intellectual abilities and amasses a wealth of knowledge. One seeks harmony and values sincerity in the family and human relations in general. All occupations involving the soil, trees, and nature are deeply fulfilling. Life unfolds in simplicity and happiness. Sometimes, this degree describes strong gifts for occultism, and healing powers using medicinal plants and herbs.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Moon 1°23' Gemini

Moon Aspects
Sun sextile Moon orb -3°31'
Moon trine Uranus orb +4°02'
Planets: Moon

The Moon represents instinctive reaction, unconscious predestination, everyday mood, sensitivity, emotions, the feminine side of the personality, intuition, imagination. For a man, she represents his mother and later his wife, and his relationship with women in general. For a woman, the Moon is almost as important as the Sun and the Ascendant. Her element is water, she is cold and moist, she rules Cancer, is in exaltation in Taurus and is in analogy with the stomach.

She symbolizes the mother, wife, the crowd, the Moon is associated with birth and childhood. Tradition also matches her with the end of life, after Saturn the old age, it is thus customary to go back to one's place of birth to die: the end of life meets the very beginning.

Temperament : Lymphatic

Characterology : Emotive, non Active and Primary type or Non-Emotive, non Active and Primary, Nervous or Amorphous type.

Moon in Gemini

On the day and at the time of your birth, the Moon was in the sign of Gemini. You easily adjust to all kinds of situations because your outgoing nature integrates the characteristics of your environment very quickly. You communicate your emotions, you share your pleasures, your joys… and your sorrows. Your lunar sign belongs to the Gemini-Sagittarius axis that is decidedly open on the external world. You display strong assimilation abilities and you readily adopt your entourage’s habits. Besides, your life setting does not necessarily have the stiff side that others may need to feel safe. You put up with rhythm changes and your balance is not upset by unforeseen events and contacts. On the contrary, you loathe solitude and you are very comfortable when you have to exchange and to relate to others. There is a danger that you very cautiously avoid: your adaptation capacity must not turn you into a chameleon and it is important that you pay due attention to your needs and your personal rhythms.

Moon Dominant

If the Moon is part of your natal chart's planetary dominants, in astrology, you are said to be a Lunarian: the driving force behind your actions is mainly the pursuit of well-being and tranquillity. Your sensitive and romantic self lives on those periods of rest during which you let your imagination wander at will. This is your way of finding inspiration and balance. Nothing is allowed to disturb your feeling of fulfilment and security within a harmonious cell, be it a family or a clan. More than other people, the Lunarian is attached to those moments during which one forgets one's worries and lets oneself cast adrift aimlessly, with no other goal than to be lulled into an ambiance, a situation, or a perfect moment. Many people do not understand such absences and their meaning, which is to regain strength. These people readily describe you with such unflattering terms as apathy and nonchalance. Never mind! Some inspirations require surrendering as well as striking a balance derived from alternate action and passivity. Your qualities are expressed to the fullest in situations which demand familiarity and privacy. Your capacities to respect and blend into your environment is at least as valuable as some other people's aggressive dispositions. However, you are well-advised to avoid indolence and renunciation out of laziness or indifference.

Interpretation of the 1° Gemini symbolic degree

"A man holding a dagger between his teeth climbs a wall with a rope ladder." (Janduz version)

Courageous, bold, and honest character. One can achieve success in the magistracy, the military, or the police. One has the strength required to overcome hurdles, and one accomplishes some outstanding feat which is rewarded by honours and a high-level position.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Mercury 16°02' Leo

Mercury Aspects
Mercury square Saturn orb -2°35'
Planets: Mercury

Mercury represents communication, logical and rational mind, intellectual skills. Earth is its element, it is cold and dry, and it rules Virgo and Gemini, is in exaltation in Virgo and is in analogy with the arms, hands, nervous system.

It represents tradesmen, lawyers, messengers; the age of Mercury goes from 8 or10 years old to about 15..

Temperament : Nervous

Characterology : Emotive, non Active and Primary type or Non-Emotive, Active and Primary, Nervous or Sanguine type.

Mercury in Leo

Mercury describes your relations, your communication skills and the way you relate to the external world. However, other astrological elements also influence these areas. The sign Mercury occupies is significant only if Mercury is part of your planetary dominantes. In your chart, Mercury is in Leo. You want to explain and to control complex situations. You express yourself straightforwardly and directly, at the risk of hurting your entourage. Communication means to figure out the character and the specificity of each individual; you need to understand and to define the personality of your interlocutor so as to clarify the relationship. On the human plane, you are sensitive to power struggles and to the power exerted.

Mercury Dominant

If Mercury is part of your natal chart's planetary dominants, in astrology, you are said to be a Mercurian: the tradition points out the importance of communication. From idle but enriching chatters to observation gift, such a dominant endows you with a wide range of expression. Human beings have one thousand facets and one thousand masks they wear according to circumstances and the fortunes of the game of life. You take the role of an observer who is avid for novelties, discoveries, and surprises. Everything catches your attention and becomes an opportunity for new encounters, relationships, and learning. The world amazes you, amuses you sometimes, and stimulates your curiosity. Because the most important thing is to discover, and because you consider that each new situation is packed with potentialities, you try to fill the gaps in your knowledge. Although your open-mindedness may scatter your centres of interest, it also enables you to carefully avoid sticking to only one immutable and rigid view. The slightest sign enables you to perceive the other side of the coin, as well as the infinite complexity of people and of situations. On the human plane, you seek the dialogue and the information without which you know that you are not able to fully grasp the nature of your interlocutor. This keen interest in the Unknown sharpens your inter-relational skills. All these qualities are traditionally associated with Mercury.

Interpretation of the 16° Leo symbolic degree

"Near an oasis, a wealthy man on a camel travels accompanied by his servants." (Janduz version)

Persistent, demanding, and spiteful character. One always demonstrates gratitude but never forgives a bad deed. Faraway lands and long journeys are important elements in one's brilliant career. Sharp intellectual faculties, hard work, and excellent organisation skills, supported by good luck, enable one to earn a good reputation. It is most likely that the biggest part of life is spent abroad at the service of one's country. Should the natal chart concur, in the second part of life, one achieves happiness and extraordinary successes. In the countries where one has worked, one's name will go down in history.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Venus 12°30' Virgo

Venus Aspects
Sun semi-square Venus orb -0°22'
Venus sesqui-quadrate Uranus orb -0°08'
Venus trine Saturn orb -6°08'
Planets: Venus

Venus represents the way one loves, relationships, sharing, affectivity, seductive ability. For men, she also corresponds to the kind of woman he's attracted to (but not especially in marriage which is more symbolized by the Moon, Venus is the lover and not the wife). Her element is the Air, she is moist, rules Taurus and Libra, is in exaltation in Pisces and is in analogy with the kidneys, the venous system, the bladder, the neck.

She represents the artists, tradesmen, occupations linked to beauty and charm; the age of Venus goes from 15 to about 25 years old.

Temperament : Sanguine and Lymphatic

Characterology : Emotive, non Active and Primary type or Emotive, non Active and Secondary type.

Venus in Virgo

Venus describes your affective life. On the day of your birth, she is found in Virgo. The control of your emotions is essential to you. You need to understand all the aspects of your sentimental life. Therefore, you do not commit your affectivity in tortuous or hazardous paths. This attitude may be interpreted as a form of reserve, of modesty or of shyness. You complicate your amorous relationships for fun… Moderation in all things, even and particularly in love! Appearances are misleading: your behaviour may seem cautious, even shy or timid, however, your affectivity is strong… Your heart is discreet and its impulses are controlled and moderate. You do not want your relationship to run out of your control. Your soul is loyal, you are helpful when necessary and you avoid crises, clashes and tragedies in order to not endanger your couple. You are keen to maintain the balance of your unions. But, as you strive too relentlessly to keep your happiness intact, you may lose it. You do not dare to play the games of passion and of love at first sight. You fear burning feelings. In these conditions, it is important that you do not smother your emotions and you take the risk of experiencing a passionate love. Feelings cannot be calculated and they obey very few laws.

Venus Dominant

If Venus is part of your natal chart's planetary dominants, in astrology, you are said to be a Venusian: you are a sensual and emotional person particularly receptive to the natural likes and dislikes aroused by your contact with people. You are prone to frequent instinctive aversions and true passions which are exclusively driven by the feeling of love. The heart has its reasons which Reason knows nothing of... Your balance is based on the richness of your affective life. Without love, the Venusian is resourceless, lost, and deprived of any reason for living. You have an obvious and strong will to charm and to arouse the attachments without which you cannot properly function. Every area of your life is thus marked by your affectivity. The danger is that you may "be taken in" by charm. In such cases, you would prefer to keep your emotions under better control. Thus, hyper-sensitivity has its own inconveniences. Nevertheless, better than anyone else, you know how to play with feelings and attractions. Although you are sometimes caught in the traps of an over sensitive emotionalism, feelings remain your best assets in many circumstances. There is another aspect to the Venusian dominant. According to the Tradition, this planet rules the Arts, and you are endowed with some degree of artistic dispositions, ranging from good to excellent.

Interpretation of the 12° Virgo symbolic degree

"Under the beams of a full moon, a man and a woman pluck medicinal flowers near a river meandering through the field." (Janduz version)

Imaginative, inspired, and benevolent character. One devotes oneself to various disciplines of natural medicine such as herbal therapy, magnetism, diagnosis using a pendulum, etc. One exerts a mysterious and soothing influence on other people. Success can be achieved in horticulture or the arts, particularly in music and poetry.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Mars 4°02' Taurus

Mars Aspects
Mars opposite Jupiter orb -1°10'
Sun square Mars orb -6°09'
Mars square Uranus orb +6°40'
Mars sextile Pluto orb -5°51'
Planets: Mars

Mars represents the desire for action and physical energy, sexuality, strength. For a woman, Mars corresponds to the kind of man she's attracted to (but not especially in marriage which is rather symbolized by the Sun, Mars is the lover, not the husband). Fire is its element, it is hot and dry, and it rules Aries and Scorpio (along with Pluto), is in exaltation with Capricorn and is in analogy with the muscles and the spleen.

It represents the soldiers, sportsmen, warriors, surgeons, blacksmiths... ; the age of Mars goes from 42 to 50 years old.

Temperament : Bilious

Characterology : Emotive, Active, Primary type. It is a Choleric.

Mars in Taurus

The planet Mars indicates how you react to life concrete stimulations. It also describes your fighting spirit, your abilities to stand for yourself and to take action. With Mars in Taurus, your will is strong and you are a very efficient person, persevering and tenacious. When you are prompted by your instinct to undertake any given step, no obstacle can put you off. However, your reactions are not unconsidered: you thoroughly ponder over and over before taking action. But it is hard for you to let go. This planetary configuration endows you with an extraordinary steadfastness. The other side of the coin: tenacity may turn into stubbornness. It is important that you control this strength and that you display more flexibility. It is good to persevere in one’s efforts, but not in one’s errors.

Mars Dominant

If Mars is part of your natal chart's planetary dominants, in astrology, you are said to be a Marsian: in your hand-to-hand struggle for life, you demonstrate an acute and active sense of confrontation with the world, with other people, and with your own destiny. You need to take action and to fight for your projects and your desires. You perceive all situations with deep intensity, and you react to the here and now without bothering to step back in order to ensure that events are under your control. You take up challenges with excessive foolhardiness as a consequence of your impulsiveness. However, better than anyone else, you know how to mobilise your resources in case of crisis. You take action whenever it is necessary to do so, and you are present in a timely manner. With Mars, your attitudes are dictated by the realities of the moment, by your emotions, and by everything which proved to have worked in the past. When this dominant is not well integrated, it may bring about an aggressive or impulsive behaviour. Therefore, you must learn to control your hyper-sensitivity and your fits of temper. You are also endowed with Marsian qualities: the fighting spirit and the taste for duel without which one may find oneself overwhelmed by events. When this willpower is well channelled, its precious energy enables to cope with all sorts of contingencies. There are a thousand ways to win, and a thousand challenges to take up with the enthusiasm and the dynamism which make life so worthy. A certain idea of life which is wild, passionate, and in tune with events.

Interpretation of the 4° Taurus symbolic degree

"A benevolent-looking man chops wood. He is surrounded by an orchard with trees loaded with fruits, a meadow with ewes grazing, and a shed in which an ox is resting." (Janduz version)

Peaceful, patient, and generous character. One is aware of one's strength and uses it purposefully. Success can be achieved in agriculture, arboriculture, or animal husbandry. This degree indicates that, in spite of a trying youth, goals are achieved, and life is full of contentment and joys related with nature.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Jupiter 5°12' Scorpio

Jupiter Aspects
Mars opposite Jupiter orb -1°10'
Jupiter trine Pluto orb +7°01'
Sun square Jupiter orb +7°19'
Planets: Jupiter

Jupiter represents expansion and power, benevolence, large vision and generosity. Its element is Air, it is hot and moist, and it rules Sagittarius and Pisces (along with Neptune), is in exaltation with Cancer and is in analogy with the hips and endocrinal system.

It represents the governors, magistrates, professors, religious men too; the age of Jupiter goes from 50 to 55 or even 70 years old.

Temperament : Sanguine

Characterology : Emotive, Active, Primary type; it is an extrovert Choleric. Actually the humid version of Mars, inclined to action like him.

Jupiter in Scorpio

The planet Jupiter symbolizes expansion, broadness and generosity. Jupiter is associated with the functions of synthesis, enthusiasm and optimism. In your natal chart, his house position is more important than his sign position because, like Saturn, Uranus, Neptune and Pluto, he is a slow planet. Many people born in the same period have Jupiter in the same sign. This is the reason why the sign occupied here is less meaningful than when it is occupied by the so-called fast planets, i.e. the Sun, the Moon, Mercury, Venus and Mars. Therefore, some caution is to be exercised as you read what follows. Jupiter in Scorpio strengthens your emotional realm and your instinctive capacity to have more lasting and deeper feelings. Your sensuality and your sexuality are favoured by this configuration. You may enjoy strokes of luck in the areas of finance, speculations, investments and inheritances. More than anyone, you can deal with mysteries and anything linked to the unknown.

Jupiter Dominant

If Jupiter is part of your natal chart's planetary dominants, in astrology, you are said to be a Jupiterian: because this planet brings about a keen interest in social and professional success, the Tradition considers it to be beneficial. Indeed, you know how to adjust to events and to jump at the chance when it arises. The members of you entourage gladly entrust you with high responsibilities because they are often impressed by your learning skills and your adaptation abilities as you deal with new structures and new languages. What is the secret of your good star? It is your self-confidence which wins public support. Now, what is the secret of your charm? Definitely, enthusiasm, euphoria, and exaltation. Exaggeration also. When this dominant is well integrated, it is a factor of affluence and optimism, and a certain degree of joviality enables you to easily fit into various spheres. It constitutes your main asset to manage your life. However, you must at times curb your desire for integration, lest your sense of opportunity turns into extreme opportunism. Here also, the key to success lies in a correct estimate of everyone's chances and possibilities. Although management is one of your forte, and you can adjust your objectives to current realities better than other people, you lack the hindsight which enables you to avoid short-term vagaries and daily fluctuations. If you strive too much to adapt, you run a risk of betraying yourself. This is the other traditional side of the coin with "The Greater Benefic"!

Interpretation of the 5° Scorpio symbolic degree

"A nice and well-maintained garden. An uncultivated field with a donkey kicking." (Janduz version)

The garden symbolises a humble, nice, and conscientious character. Attention to detail and persistence bring about success and notoriety in natural sciences, botany, or horticulture. One may give one's name to a new species of flower or fruit. The donkey warns against stubbornness, laziness, and whimsical behaviour. A strong Mercury in the natal chart offsets the danger of violence and ruin heralded by this degree.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Saturn 18°38' Taurus

Saturn Aspects
Mercury square Saturn orb -2°35'
Saturn sextile Neptune orb +2°54'
Venus trine Saturn orb -6°08'
Planets: Saturn

Saturn represents concentration, effort, perseverance, time, the hard reality, inevitable consequences. Earth is its element, it is cold and dry, and it rules Capricorn and Aquarius (along with Uranus), is in exaltation in Libra and is in analogy with the bones (skeleton) and the skin.

It represents the grandparents, old people, scientists, knowledgeable men, Saturn corresponds to old age; it goes from 70 years old until death.

Temperament : Nervous

Characterology : Non-Emotive, Active and Secondary type or Emotive, non Active and Secondary type or sometimes Non-Emotive, non Active and Secondary type; it is a Phlegmatic, a Sentimental or an Empathic type

Saturn in Taurus

The planet Saturn symbolizes contraction, effort, time, limitation and concentration. Saturn eliminates anything that is not authentic, sooner or later. It is impossible to cheat him as he gives an irresistible desire to form a coherent whole with oneself, in responsible and wise ways. He is the great purifier. He represents our limitations but also our truth. In your natal chart, the house position where Saturn is posited is more important than his sign position because, like Jupiter, Uranus, Neptune and Pluto, he is a slow planet. Many people born in the same period have Saturn in the same sign. This is the reason why the sign occupied here is less meaningful than when it is occupied by the so-called fast planets, i.e. the Sun, the Moon, Mercury, Venus and Mars. Therefore, some caution is to be exercised as you read what follows. Saturn in Taurus decreases your appetite for material things but he endows you with more caution and wisdom in the financial area in general. He also gives you a more obstinate and deeper nature.

Saturn Dominant

If Saturn is part of your natal chart's planetary dominants, in astrology, you are said to be a Saturnian: you gladly leave to other people the decision to take life as it comes. As far as you are concerned, you prefer to take advantage of your experiences in order to discover, to grow, and to question yourself.

Interpretation of the 18° Taurus symbolic degree

"A woman dressed in light clothes is lying in a flowery field not very far from her friend who plays by the bank of a river and pours water from one amphora to another." (Janduz version)

Dreamy, passive, and indolent character. Although events are favourable and success is within reach, one is unwilling to make the effort to grasp golden opportunities. Sometimes, this degree indicates that one is forced to take up a career which is contrary to one's wishes, or that the desire to live in the countryside is unfulfilled.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Uranus 27°21' Я Capricorn

Uranus Aspects
Sun opposite Uranus orb -0°31'
Moon trine Uranus orb +4°02'
Uranus opposite Neptune orb -5°48'
Venus sesqui-quadrate Uranus orb -0°08'
Uranus inconjunction Pluto orb +0°49'
Mars square Uranus orb +6°40'
Planets: Uranus

Uranus represents individual freedom, originality, independence, marginality, avant guard inspiration, ultra modernism. Fire is its element, it is dry, and it rules Aquarius, is in exaltation with Scorpio and is in analogy with the brain and the nerves.

It represents inventors, odd characters, revolutionaries.

Temperament : Nervous to the extreme

Characterology : Emotive, Active, Secondary type; it is a Passionate type.

Uranus in Capricorn

The planet Uranus symbolizes originality, independence and cerebral energy bursting suddenly. Uranus triggers the irresistible need for freedom that we have in ourselves. Uranus tends to break the constraints that have become unbearable and gives us the courage and the will to get rid of what has become a burden; when he is well aspected, he also indicates genius. In your natal chart, Uranus’ house position is more important than his sign position because, like Jupiter, Saturn, Neptune and Pluto, he is a slow planet. Many people born in the same period have Uranus in the same sign. This is the reason why the sign occupied here is less meaningful than when it is occupied by the so-called fast planets, i.e. the Sun, the Moon, Mercury, Venus and Mars. Therefore, some caution is to be exercised as you read what follows. The sign positions of Uranus, Neptune and Pluto have a collective meaning. They do not influence your personality, unless they are involved in numerous aspects or when they emphasize a personal point of your natal chart such as your Ascendant’s ruler, an angular planet, i.e. a planet near the Ascendant, the Midheaven, the Nadir or the Descendant. In such cases, the activity of the slow planet is very highlighted. Uranus in Capricorn increases your detachment from emotions and feelings: paradoxically, coldness blended with exceptional results may give a hectic career and propel you to very high-level positions.

Uranus Dominant

If Uranus is part of your natal chart's planetary dominants, in astrology, you are said to be a Uranian: personal values are prevailing. Inner certainties fuel an inflexible will and a desire to call attention on yourself as well as to follow your beliefs through. This planet prompts you to behave with determination, to put forward your own truth, and to start your personal revolution. More than other people, you are willing to keep some degree of autonomy in all circumstances, and you often display an individualistic nature. In order to achieve your ideal of freedom and independence, you may act like a despot as you try to convince and to impose your views, whether smoothly or forcefully. Regardless of the flexibility of your comportment, some situations demand an absolute firmness as well as uncompromising, frank and straightforward attitudes. People may criticise you for your intransigence and say that you are a hardliner. Outsider's opinions don't matter! The most important thing is that you act in all conscience and reach your primary objectives. More than anyone else, you know how to use your willpower and to focus your energy on a precise aim, relentlessly, whatever the consequences might be. In the chapter of qualities, let's mention a definite sense of responsibility, an innovative mind open to techniques and modern ideas, as well as a natural self-discipline which overcomes many an obstacle. Therefore, people are well-advised not to hound you into a corner.

Interpretation of the 27° Capricorn symbolic degree

"A man with a shining globe above his head holds a sextant in one hand and a pair of compasses in the other." (Janduz version)

Precise, brilliant, and passionate character endowed with a vivid imagination and sharp analytical skills. Owing to one's personal qualities and exacting work, one achieves remarkable success and fame in science or in all occupations involving fire, ice, or furs. This degree heralds good luck.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Neptune 21°32' Cancer

Neptune Aspects
Sun conjunction Neptune orb +6°19'
Uranus opposite Neptune orb -5°48'
Saturn sextile Neptune orb +2°54'
Planets: Neptune

Neptune represents escapism, impressionability, daydreaming, delusions, carelessness, deception or intuition, dishonesty or inspiration, telepathy. Water is its element, it is moist, it rules Pisces, is in exaltation in Cancer, though some authors say it is Leo, and is in analogy with the vegetative system.

It represents dreamers, mediums, magicians, merchants of illusion, drug addicts.

Temperament : rather Lymphatic

Characterology : Emotive, non Active, Primary or Secondary type; it is a Sentimental, or sometimes Amorphous type.

Neptune in Cancer

The planet Neptune symbolizes extreme receptivity, intense emotional sharpness, impressionability and inspiration; it is the planet of mediums, mystics and religious faith. In an astrological chart, it indicates dilution, vagueness, understanding one’s environment through emotions and the absence of clear and determined limits and structures. In your natal chart, Neptune’s house position is more important than his sign position because, like Jupiter, Saturn, Uranus and Pluto, he is a slow planet. Many people born in the same period have Neptune in the same sign. This is the reason why the sign occupied here is less meaningful than when it is occupied by the so-called fast planets, i.e. the Sun, the Moon, Mercury, Venus and Mars. Therefore, some caution is to be exercised as you read what follows. The sign positions of Uranus, Neptune and Pluto have a collective meaning. They do not influence your personality, unless they are involved in numerous aspects or when they emphasize a personal point of your natal chart such as your Ascendant’s ruler, an angular planet, i.e. a planet near the Ascendant, the Midheaven, the Nadir or the Descendant. In such cases, the activity of the slow planet is very highlighted. Neptune in Cancer increases tenfold your emotionalism and your natural nostalgia. Your musings are huge and fruitful. You are inspired and supported by your feelings. Your inner life is splendid.

Neptune Dominant

If Neptune is part of your natal chart's planetary dominants, in astrology, you are said to be a Neptunian: your intuition is highly developed. You are of a contemplative nature, and you are particularly receptive to ambiances, places, and people. You gladly cultivate the art of letting-go, and you allow the natural unfolding of events to construct your world. You follow your inspirations, for better or for worse. At times, you display an extraordinary clairvoyance gift. You seem to be able to read your subconscious like a book, and you track down subtle underlying mechanisms, flaws, or open breaches. This innate intuition might explain the strokes of good luck which the Neptunian is sometimes credited with. However, you may also be the victim of illusions and misleading intuitions. You are an idealist, and you let your deepest aspirations prevail over the realities of the moment. Then, you set off in quest of some quixotic objective, living like a Don Quixote who relentlessly pursues an impossible dream. You have a great talent for psychology and the mysteries of the human soul. Since you instinctively perceive people's intents and motivations, as you swim in the complexity of human nature, you feel in your element. The subtlety of your perceptiveness is the source of both special affections and irrevocable rejections. What is the danger of such a dominant? If it is not offset by other influences in your natal chart, you may not have an iron will. Your trump card is your instinct, which may be developed to the extent that it becomes clairvoyance.

Interpretation of the 21° Cancer symbolic degree

"A man stands on top of a mountain with a commanding staff in his hand, his face ablaze with the setting sun." (Janduz version)

Ambitious, enduring, and radiant character. Owing to one's exceptional intelligence and physical strength, one can accomplish sporting feats. One is attracted to adventures and interested in the natural laws which rule such topics as waves or astronomy. At the height of one's career, when one least expects it, one may be toppled from one's position. Despite numerous ordeals, one always gets out of bad situations thanks to one's own merits, and one achieves success, fame, honours, and wealth. Mid-life is a period when one may experience sudden threats through water such as floods or drowning. Therefore, one must avoid foolhardiness. Old age is happy.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Pluto 28°10' Gemini

Pluto Aspects
Sun semi-sextile Pluto orb -0°17'
Uranus inconjunction Pluto orb +0°49'
Jupiter trine Pluto orb +7°01'
Mars sextile Pluto orb -5°51'
Planets: Pluto

Pluto represents deep transformations, mutations and eliminations, sexuality and magnetism, power and secrets, destruction with a view to regeneration, the phoenix rising from the ashes. Its element is indefinite; burning (like lava in fusion ?), it rules Scorpio, is in exaltation in Pisces and is in analogy with the sexual organs and excretion.

It represents dictators, sadistic people, violent characters, is instinctive and powerful but also mysterious with hidden strengths.

Temperament : rather Bilious

Characterology : Emotive or non-Emotive, Active, Primary type; it is a Passionate Choleri typec.

Pluto in Gemini

The planet Pluto symbolizes deep disruptions and upheavals, domination and sexual instincts, and the inner power we have in ourselves. Pluto destroys in order to reconstruct and he provokes painful crises that are needed in metamorphosis. Pluto is our deepest instincts’ brutal force. It is the hidden and unconscious violence that can explode in us with incredible intensity before being projected in our actions; in itself, the planet is not negative: the might and the intensity of its energy are beyond the conceivable but it can be funnelled. Pluto is the only possibility we have at our disposal to overcome our inner blocks and to eliminate outgrown situations that have become inextricable. Pluto’s energy is valuable because of its usefulness for the irreversible destruction of what constitutes a problem and not because of its negative side and its perversity. Pluto allows to reconstruct and to regenerate parts of our personality or whole stretches of our life, provided that we manage to funnel his wild energy and to step back. It is impossible to tame this energy, given its essence. However, it is possible to take advantage of it for a precise aim, through a temporary identification of some parts of us with this energy. In such a case, the outcome is our final evolution and even, our transformation. In your natal chart, Pluto’s house position is more important than his sign position because, like Jupiter, Saturn, Uranus and Neptune, Pluto is a slow planet. Many people born in the same period have Pluto in the same sign. This is the reason why the sign occupied here is less meaningful than when it is occupied by the so-called fast planets, i.e. the Sun, the Moon, Mercury, Venus and Mars. Therefore, some caution is to be exercised as you read what follows. The sign positions of Uranus, Neptune and Pluto have a collective meaning. They do not influence your personality and they are not to be really taken into account, unless they are involved in numerous aspects or when they emphasize a personal point of your natal chart such as your Ascendant’s ruler, an angular planet, i.e. a planet near the Ascendant, the Midheaven, the Nadir or the Descendant. In such cases, the activity of the slow planet is very highlighted. Pluto in Gemini may give your communication a caustic and domineering style.

Pluto Dominant

If Pluto is part of your natal chart's planetary dominants, in astrology, you are said to be a Plutonian: you sometimes feel like a foreigner who does not belong to the world, to its laws, and its concerns. The rules of life in society are not necessarily yours. You are interested in what is unknown and in the subtle laws of a hidden order. So, you take malicious pleasure in ridiculing the patterns you find too simplistic or too rigid. You also revel in underlining the limits of explanations you deem too common. There is something unconventional about the way you are, the way you think, and the way you act. What is your specificity made of? Is it an extraordinary partner? A life off the beaten path? Or do you only distance yourself from conventional morals? In any case, you have the feeling, sometimes quite vague, that you come from nowhere, and that you do not belong to any definite group... In short, it means that you cannot be simplified in order to conform to existing models. The gap between you and ordinary mortals is also an element of your strength. Your deep clear-sightedness, firstly, enables you to put things into perspective and to grant them only the attention they deserve. Your other remarkable asset is your capacity to intervene from behind the scenes, to secretly organise events, and to bring about the desirable outcome without seeming to impose or to dictate anything. However, you must still overcome one of the major difficulties of this dominant, which is to get people to accept your difference and to smoothly fit into your environment.

Interpretation of the 28° Gemini symbolic degree

"Under a low grey sky, a flock of crows fly against the wind, and three dogs run in opposite directions." (Janduz version)

Indecisive, fickle, and pessimistic character. One must make a concentration effort and carefully keep one's projects ready for implementation as soon as the good opportunity arises. One must believe in one's qualities, and learn not to systematically listen to the person who spoke last. Otherwise, innate lack of tenacity and self-confidence, blended with excessive malleability, would result in repeated failures.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

If you wish, you can receive immediately in your mailbox your detailed astrological portrait, a nice gift for yourself or for your close friends and relatives, who will deeply appreciate it.

Chiron 6°17' Я Pisces
Asteroids: Chiron

Chiron is almost renowned and used everywhere. Most astrologers consider it as a kind of "mediator" between Saturn and outer planets. Consequently, Chiron is of Saturn's nature and at the same time is influenced by Uranus, the first slow-moving planet. Astrologically, it symbolizes wisdom, patience and the faculty to reduce others' sufferings: it is said to be the "great healer" of the zodiac. Like all the secondary bodies, it must be in close conjunction with planets or angles in order to fully express its action.

Interpretation of the 6° Pisces symbolic degree

"In a large kitchen, a chef carefully chooses a big fish from an aquarium. On a side table, nicely presented dishes are ready to be served." (Janduz version)

Hedonistic, pleasant, and hospitable character. One is a bon viveur endowed with an insatiable appetite for spiritual and intellectual food, as well as for the pleasures of the table. Success and fame can be achieved in all occupations related to seafood catering or cannery, or fishing. Painting and literature, especially when related to the water element, are also favoured, as for instance a painting featuring sea or lake landscapes, the publishing of a cook book or a culinary column, etc. Indeed, this degree is under the influence of two constellations, Eridan and Horlogium. The former underlines the importance of the sea, and the latter indicates great intellectual abilities.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

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Asteroids: Ceres

Ceres, the biggest of the four minor asteroids used besides Chiron, is associated with the mythological goddess of growing plants and harvest and also symbolizes physical constitution, vitality and fertility. She's also known as Demeter, according to the astrologer Zipporah Dobyns, linked to the symbolism of the mother but in a less emotive and more physical way than the Moon. Ceres is thought to be the ruler of Virgo, in exaltation in Gemini, in exile in Pisces and in fall in Sagittarius. Keywords associated with Ceres could be order, practical sense, worry, precision, modesty, method, sobriety, motherhood, fertility, the Earth: a kind of a more cerebral Moon...

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Asteroids: Pallas

Pallas is sometimes used in modern Astrology: she represents intelligence, abstract and global thinking talents. It is usually considered to be a determining element in political strategy.

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Asteroids: Juno

Juno is the asteroid corresponding to the adaptation to the marital partner and to the defence of individual rights; it is thus used in the field of marriage.

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Asteroids: Vesta

Vesta is rarely used and brings the ability to efficiently devote oneself to a cause.

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True North Node 6°24' Я Taurus
North Node

The North Node (True Node here) represents the goals that must be achieved during life, in the karmic sense according to some traditions. Its position in house indicates in what field an effort is necessary in order to evolve. The North Node is often called the Dragon's head, it is usually considered beneficial, a bit like Jupiter with the planets. The Lunar nodes are fictional points and not actual heavenly bodies: they are the intersections of the Moon with the Ecliptic (the path made by the Sun in its orbit as seen from the Earth). The axis of the Lunar nodes moves 19 degrees each year, namely a bit more than three minutes each day.

The South Node is diametrically opposed to the North Node, therefore it faces it (it's not drawn here, it's the same symbol but upside down). It symbolizes what has already been achieved or acquired, in a karmic sense: it's the past from which it's advised to move on in order to progress. The South Node is rather negative, of a Saturnian nature: the experience through suffering.

Interpretation of the 6° Taurus symbolic degree

"A beautiful cow is grazing in a park while a good-looking woman admires her face in a hand mirror." (Janduz version)

Superficial, trusting, and carefree character. Good-looking features and sex appeal are the main assets which bring about happiness in love and a comfortable lifestyle, effortlessly. Should the natal chart concur, conceit, money, and lust for power prevail over moral concerns. In any case, there is a propensity for lechery. One must not overindulge in sensual pleasures because this degree indicates a danger of violent death or ruthlessness, whether one is the perpetrator or the victim.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

True Lilith 15°45' Я Capricorn
Lilith

Lilith or the Dark Moon (True Lilith here) represents the uncrossable threshold, taboos, the individual's provocative and fascinating side, including on a sexual level. She symbolizes violence and "untameability", the radical and deep-seated refusal to submit. The keywords for Lilith can be sterility, sadism, perversity, castration, sadomasochism, eroticism, orgasm, forbidden fantasies, marginality, cruelty; redemption, illumination, rebelliousness... Lilith's opposite point is called Priapus; it is the Lunar perigee, the position where the Moon is closest to the Earth. It symbolizes man's primitive nature, the horror hidden in our deepest self; masochism, extreme sensuality, impulsiveness, irrationality and excess. Physically speaking, the Dark Moon is the focal point unoccupied by the Earth: it is not a concrete body but a mathematical point.

Interpretation of the 15° Capricorn symbolic degree

"A horse rider fully controls his beautiful mount. On the background, another man is about to fall off a horse at full gallop." (Janduz version)

Withdrawn, patient, and adventurous character. If one is willing to control one's taste for dangerous undertakings, one can achieve success in horse breeding, training, or trade. The gift for taming can also be very well expressed in child-rearing practices. This degree warns that recklessness brings about downfall and sometimes, violent death.

N.B.: symbolic degrees belong to a branch of fatalistic astrology. Their interpretation must be regarded with the utmost caution, especially given the fact that different authors give different meanings to symbolic degrees. This is the reason why they are not included in our Astrotheme reports.

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Part of Fortune

The Part of Fortune is an ancient concept, used by Ptolemy and other astrologers before him. Firstly, it has nothing to do with fortune! In modern astrology, it is actually used to enhance a planet or angle when in close conjunction with it: it thus amplifies the meaning associated to the point affected by its presence. It is calculated in the following way:

Part of Fortune = AS + Moon - Sun (it is the Moons position when the Sun rises)

The classical Part of Fortune, of which the calculus method is unchanged whether in a diurnal or nocturnal chart, is usually distinguished from the diurnal/nocturnal Part of Fortune which is calculated by the formula AS + Sun - Moon for a nocturnal chart, and AS + Moon - Sun in a diurnal chart.

We currently use the latter formula for our astrological programmes.

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Ascendant or House I

The First House or Ascendant represents one's behaviour in the eyes of others, and also one's health. It corresponds to the way the individual acts in the world. It is the image of the personality seen by others and the person's visible behaviour expressed outwardly. The 1st House is in analogy with Aries and thus Mars too, and then the Sun. It is an angular house, the most important one with the Midheaven, maybe even more so due to its link with the body and health.

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Midheaven or House X

The Tenth House still called the Midheaven, is the highest point amidst the houses, at the top of the chart, in the South, and relates to destiny in general and career (and not daily work as meant by the Sixth House). The Midheaven represents our achievements and goals in the social sphere, our social position in society, and becomes more and more important as we get older. It is in analogy with Capricorn and Saturn. The Tenth House is the most important angular house along with the Ascendant.

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House I (AC)

The First House or Ascendant represents one's behaviour in the eyes of others and also one's health. It corresponds to the way the individual acts in the world. It is the image of the personality as seen by others and the person's visible behaviour expressed outwardly. The 1st House is in analogy with Aries and thus Mars too and then the Sun. It is an angular house, the most important one with the Midheaven, maybe even more so due to its link with the body and health; the Ascendant is as important as the Sun in a natal chart.

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House II

The Second House is the sphere of material security, the money we earn, our possessions, also in a symbolic meaning (close people etc). It is in analogy with Taurus and Venus. It is a succedent house, quite important.

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House III

The Third House is the sphere of social and intellectual apprenticeship, studies, relationships with close people and surroundings, short trips, light-hearted and quick contacts, correspondences. It is in analogy with Gemini and Mercury. It's a cadent house, less important than the angular and succedent ones.

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House IV (IC)

The Fourth House also called Immum Coeli is the sphere of inner emotions, family, the father, home and roots, but also the home one creates. It's Home Sweet Home, security and cocoon. It is in analogy with Cancer and the Moon. It's an angular and important house.

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House V

The Fifth House is the sphere of pleasures and love affairs (but not commitment or marriage), creations and entertainments, children, arts and game. It is in analogy with Leo and the Sun. It's a succedent and quite important house.

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House VI

The Sixth House is the sphere of apprenticeship and effort in the work environment, daily life, health on a daily basis and not operations or long-term diseases, relationships with co-workers or subordinates, desire for improvement, analysis and detail. It is in analogy with Virgo and Mercury. It is a cadent house, less important than the angular and succedent ones.

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House VII (DS)

The Seventh House also called the Descendant (in front of the Ascendant) is the sphere of partnership, marriage, contracts, relationships with others, the outer world. It is in analogy with Libra and Venus, and Saturn to a lesser extent. It is an angular and important house.

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House VIII

The Eighth House is the sphere of emotional security, the depths of the self, secrets and paranormal, transcendence, sexuality, mysteries, upheavals, surgical operations, others' money (investments, inheritances), crises, transformation after evolution, death. It is in analogy with Scorpio and Pluto, and Mars to a lesser extent. It is a succedent and quite important house.

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House IX

The Ninth House is the sphere of high studies, both physical and mental journeys (philosophy, spirituality), rebelliousness, changes of scenery, desire for dealing with the unknown. It is in analogy with Sagittarius and Jupiter. It is a cadent house, less important than the angular and succedent ones.

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House X (MC)

The Tenth House still called the Midheaven, is the highest point amidst the houses, at the top of the chart, in the South, and relates to destiny in general and career (and not daily work as meant by the Sixth House). The Midheaven represents our achievements and goals in the social sphere, our social position in society, and becomes more and more important as we get older. It is in analogy with Capricorn and Saturn. The Tenth House is the most important angular house along with the Ascendant.

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House XI

The Eleventh House is the sphere of friendship and protection, projects, search for social acceptance and security, collective and humanitarian actions. It is in analogy with Aquarius and Uranus, and Saturn to a lesser extent. It's a succedent and quite important house.

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House XII

The Twelfth House is the sphere of hidden things, enemies, closed or remote places (hospital, prison, convent etc.), ordeals, secrecy, solitude, long-term illnesses but also sincere devotion and genuine compassion. It is in analogy with Pisces and Neptune.


Caption
Légende des aspects
Conjunctions
Opposites and Squares
Trines and Sextiles
Semi-Squares and Sesqui-Quadrates
Semi-Sextiles, Quintiles and Bi-Quintiles
Inconjunctions
 
Display and Calculation Parameters
 
 
 
 
Printing and Sharing Options
 
URL
BBCode
 
 

Biography of Marshall McLuhan

Herbert Marshall McLuhan, C.C. (July 21, 1911 – December 31, 1980) was a Canadian educator, philosopher, and scholar — a professor of English literature, a literary critic, a rhetorician, and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions "the medium is the message" and the "global village."

McLuhan was a fixture in media discourse from the late 1960s to his death and he continues to be an influential and controversial figure. More than ten years after his death he was named the "patron saint" of Wired magazine.

Life and career
McLuhan was born in Edmonton, Alberta, to Methodist parents Elsie Naomi (née Hall) and Herbert Ernest McLuhan. His brother, Maurice, was born two years later. "Marshall" was a family name: his maternal grandmother's surname. Both of his parents were born in Canada. His mother was a Baptist schoolteacher who later became an actress. His father had a real estate business in Edmonton. When war broke out, the business failed, and McLuhan's father was enlisted into the Canadian army. After a year of service he contracted influenza and remained in Canada, away from the front. After Herbert's discharge from the army in 1915, the McLuhan family moved to Winnipeg, Manitoba, where Marshall grew up and went to school, attending Kelvin Technical High School before enrolling in the University of Manitoba in 1928.

McLuhan earned a BA (1933) — winning a University Gold Medal in Long Jump — and MA (1934) in English from the University of Manitoba, after a one year stint as an engineering major. He had long desired to pursue graduate studies in England and, having failed to secure a Rhodes scholarship to Oxford, McLuhan was accepted for enrollment at the University of Cambridge. Although he already had earned BA and MA degrees at Manitoba, Cambridge required him to enroll as an undergraduate "affiliated" student, with one year's credit toward a three-year Cambridge Bachelor's degree, before any doctoral studies. He entered Trinity Hall, Cambridge in the Fall of 1934, where he studied under I. A. Richards and F. R. Leavis, and was influenced by New Criticism. Upon reflection years after, he credited the faculty there with influencing the direction of his later work because of their emphasis on the training of perception and such concepts as Richards's notion of feedforward. These studies formed an important precursor to his later ideas on technological forms. He received his second bachelor's degree from Cambridge in 1936 and began graduate work. Later, he returned from England to take a job as a teaching assistant at the University of Wisconsin-Madison, which he held for the 1936-37 academic year, unable to find a suitable job in Canada.

While studying the trivium at Cambridge he took the first steps toward his eventual conversion to Roman Catholicism in 1937, founded on his reading of G. K. Chesterton. In the end of March 1937, McLuhan completed what was a slow but total conversion process when he was formally received into the Roman Catholic Church. After consulting with a minister, his father accepted the decision to convert; his mother, however, felt that his conversion would hurt his career and was inconsolable. McLuhan was devout throughout his life, but his religion remained a private matter. He had a lifelong interest in the number three - the trivium, the Trinity - and sometimes said that the Virgin Mary provided intellectual guidance for him. For the rest of his career he taught in Roman Catholic institutions of higher education. From 1937 to 1944 he taught English at Saint Louis University (with an interruption from 1939 to 1940 when he returned to Cambridge). At Saint Louis he tutored and befriended Walter J. Ong, S.J. (1912-2003), who would go on to write his Ph.D. dissertation on a topic McLuhan had called to his attention, and who would himself also later become a well-known authority on communication and technology.

While in St. Louis, he also met his future wife. On August 4, 1939, McLuhan married teacher and aspiring actress Corinne Lewis (1912-2008) of Fort Worth, Texas, and they spent 1939-40 in Cambridge, where he completed his master's degree (awarded in January 1940) and began to work on his doctoral dissertation on Thomas Nashe and the verbal arts. War had broken out in Europe while the McLuhans were in England, and he obtained permission to complete and submit his dissertation from the United States, without having to return to Cambridge for an oral defense. They returned to Saint Louis University in 1940 where he continued teaching and they started a family. He was awarded a Ph.D. in December 1943. Returning to Canada, from 1944 to 1946 McLuhan taught at Assumption College in Windsor, Ontario. Moving to Toronto in 1946, McLuhan joined the faculty of St. Michael's College, a Catholic college of the University of Toronto. Hugh Kenner was one of his students and Canadian economist and communications scholar Harold Innis was a university colleague who had a strong influence on McLuhan's work.

In the early 1950s, McLuhan began the Communication and Culture seminars, funded by the Ford Foundation, at the University of Toronto. As his repute grew, he received a growing number of offers from other universities and, to keep him, the university created the Centre for Culture and Technology in 1963. He published his first major work during this period: The Mechanical Bride (1951) was an examination of the effect of advertising on society and culture. He also produced an important journal, Explorations, with Edmund Carpenter, throughout the 1950s. Together with Harold Innis, Eric A. Havelock, Derrick de Kerckhove, and Barry Wellman, McLuhan and Carpenter have been characterized as the Toronto School of Communication. McLuhan remained at the University of Toronto through 1979, spending much of this time as head of his Centre for Culture and Technology.

McLuhan was named to the Albert Schweitzer Chair in Humanities at Fordham University in the Bronx, New York, for one year (1967-68). While at Fordham, McLuhan was diagnosed with a benign brain tumor; it was treated successfully. He returned to Toronto where for the rest of his life, he worked at the University of Toronto and lived in Wychwood Park, a bucolic enclave on a hill overlooking the downtown where Anatol Rapoport was his neighbour. In 1970, McLuhan was made a Companion of the Order of Canada. In 1975 the University of Dallas hosted him from April to May, appointing him the McDermott Chair.

Marshall and Corinne McLuhan had six children: Eric, twins Mary and Teresa, Stephanie, Elizabeth and Michael. The associated costs of a large family eventually drove McLuhan to advertising work and accepting frequent consulting and speaking engagements for large corporations, IBM and AT&T among them. In September 1979 he suffered a stroke, which affected his ability to speak. The University of Toronto's School of Graduate Studies tried to close his research center shortly thereafter, but was deterred by substantial protests, most notably by Woody Allen, in whose Oscar-winning motion picture Annie Hall McLuhan had a cameo role.

He never fully recovered from the stroke and died in his sleep on the last day of 1980.

Major works
During his years at Saint Louis University (1937-1944), McLuhan worked concurrently on two projects: his doctoral dissertation and the manuscript that was eventually published in 1951 as the book The Mechanical Bride, which included only a representative selection of the materials that McLuhan had prepared for it.

McLuhan's 1942 Cambridge University doctoral dissertation surveys the history of the verbal arts (grammar, dialectic and logic, and rhetoric -- collectively known as the trivium from the time of Cicero down to the time of Thomas Nashe. In his later publications, McLuhan at times uses the Latin concept of the trivium to outline an orderly and systematic picture of certain periods in the history of Western culture. McLuhan suggests that the Middle Ages, for instance, was characterized by the heavy emphasis on the formal study of logic. The key development that led to the Renaissance was not the rediscovery of ancient texts but a shift in emphasis from the formal study of logic to rhetoric and language. Modern life is characterized by the reemergence of grammar as its most salient feature -- a trend McLuhan felt was exemplified by the New Criticism of Richards and Leavis.

In The Mechanical Bride, McLuhan turned his attention to analyzing and commenting on numerous examples of persuasion in contemporary popular culture. This followed naturally from his earlier work as both dialectic and rhetoric in the classical trivium aimed at persuasion. At this point his focus shifted dramatically, turning inward to study the influence of communication media independent of their content. His famous slogan, "the medium is the message" (elaborated in his 1964 book, Understanding Media: The Extensions of Man) calls attention to this intrinsic effect of communications media.

McLuhan also started the journal Explorations with anthropologist Edmund "Ted" Carpenter. In a letter to Ong dated May 31, 1953 (p. 236), McLuhan reported that he had received a two-year grant of $43,000 from the Ford Foundation to carry out a communication project at the University of Toronto involving faculty from different disciplines, which led to the creation of the journal.

The Mechanical Bride (1951)
McLuhan's The Mechanical Bride:Folklore of Industrial Man (1951) is a pioneering study in the field now known as popular culture. His interest in the critical study of popular culture was influenced by the 1933 book Culture and Environment by F.R. Leavis and Denys Thompson, and the title The Mechanical Bride is derived from a piece by the Dadaist artist, Marcel Duchamp.

In 1960 there were few authors who captured the fancy of the Western World as well as Marshall McLuhan did. Like his 1962 book The Gutenberg Galaxy, The Mechanical Bride is sui generis and composed of a number of short essays that can be read in any order – what he styled the "mosaic approach" to writing a book. Each essay begins with a newspaper or magazine article or an advertisement, followed by McLuhan's analysis thereof. The analyses bear on aesthetic considerations as well as on the implications behind the imagery and text. McLuhan chose the ads and articles included in his book not only to draw attention to their symbolism and their implications for the corporate entities that created and disseminated them, but also to mull over what such advertising implies about the wider society at which it is aimed.

Examples of advertisements
A nose for news and a stomach for whiskey: McLuhan analyzes an ad for Time Magazine in which he likens a reporter depicted as a romantic character from a Hemingway novel and asks "Why is it plangent duty to achieve cirrhosis of the liver?"
Freedom to Listen - Freedom to Look: An ad for the Radio Corporation of America depicts a rural family doing their business with the radio on. Earlier in the Bride McLuhan notes "We still have our freedom to listen?" and here "Come on kiddies. Buy a radio and feel free - to listen."
For Men of Distinction - Lord Calvert: An ad for Lord Calvert whiskey depicts nine gentlemen holding a glass of their whiskey, while McLuhan notes the lack of non-artists amongst them; "Why pick on the arts? Hasn't anyone in science or industry ever distinguished himself by drinking whiskey?"
The Famous DuBarry Success Course: An ad for beauty creams complete with female model in a swimsuit hawks itself as a "success course" complete with "tuition", to which McLuhan asks, "Why laugh and grow fat when you can experience anguish and success in a strait jacket?"

The Gutenberg Galaxy (1962)
McLuhan's The Gutenberg Galaxy: The Making of Typographic Man (written in 1961, first published in Canada by University of Toronto Press in 1962) is a pioneering study in the fields of oral culture, print culture, cultural studies, and media ecology.

Throughout the book, McLuhan takes pains to reveal how communication technology (alphabetic writing, the printing press, and the electronic media) affects cognitive organization, which in turn has profound ramifications for social organization:

...f a new technology extends one or more of our senses outside us into the social world, then new ratios among all of our senses will occur in that particular culture. It is comparable to what happens when a new note is added to a melody. And when the sense ratios alter in any culture then what had appeared lucid before may suddenly become opaque, and what had been vague or opaque will become translucent.

Movable type
His episodic and often rambling history takes the reader from pre-alphabetic tribal humankind to the electronic age. According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography. (McLuhan is careful to distinguish the phonetic alphabet from logographic/logogramic writing systems, like hieroglyphics or ideograms.)

Print culture, ushered in by the Gutenberg press in the middle of the fifteenth century, brought about the cultural predominance of the visual over the aural/oral. Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William Ivins, McLuhan remarks:

In this passage not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience of print culture, and the relegation of auditory and other sensuous complexity to the background. The technology and social effects of typography incline us to abstain from noting interplay and, as it were, "formal" causality, both in our inner and external lives. Print exists by virtue of the static separation of functions and fosters a mentality that gradually resists any but a separative and compartmentalizing or specialist outlook.

The main concept of McLuhan's argument (later elaborated upon in The Medium is the Massage) is that new technologies (like alphabets, printing presses, and even speech itself) exert a gravitational effect on cognition, which in turn affects social organization: print technology changes our perceptual habits ("visual homogenizing of experience"), which in turn affects social interactions ("fosters a mentality that gradually resists all but a... specialist outlook"). According to McLuhan, the advent of print technology contributed to and made possible most of the salient trends in the Modern period in the Western world: individualism, democracy, Protestantism, capitalism and nationalism. For McLuhan, these trends all reverberate with print technology's principle of "segmentation of actions and functions and principle of visual quantification."

The global village
In the early 1960s, McLuhan wrote that the visual, individualistic print culture would soon be brought to an end by what he called "electronic interdependence": when electronic media replace visual culture with aural/oral culture. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a "tribal base." McLuhan's coinage for this new social organization is the global village, a term which has predominantly negative connotations in The Gutenberg Galaxy (a fact lost on its later popularizers):

Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. And as our senses have gone outside us, Big Brother goes inside. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. Terror is the normal state of any oral society, for in it everything affects everything all the time. In our long striving to recover for the Western world a unity of sensibility and of thought and feeling we have no more been prepared to accept the tribal consequences of such unity than we were ready for the fragmentation of the human psyche by print culture.

Note again McLuhan's stress on the importance of awareness of a medium's cognitive effects. He argues that, if we are not vigilant to the effects of media's influence, the global village has the potential to become a place where totalitarianism and terror rule.

Key to McLuhan's argument is the idea that technology has no per se moral bent -- it is a tool that profoundly shapes an individual's and, by extension, a society's self-conception and realization:

Is it not obvious that there are always enough moral problems without also taking a moral stand on technological grounds? Print is the extreme phase of alphabet culture that detribalizes or decollectivizes man in the first instance. Print raises the visual features of alphabet to highest intensity of definition. Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do. Print is the technology of individualism. If men decided to modify this visual technology by an electric technology, individualism would also be modified. To raise a moral complaint about this is like cussing a buzz-saw for lopping off fingers. "But", someone says, "we didn't know it would happen." Yet even witlessness is not a moral issue. It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. It would be good for morality.

The moral valence of technology's effects on cognition is, for McLuhan, a matter of perspective. For instance, McLuhan contrasts the considerable alarm and revulsion that the growing quantity of books aroused in the latter seventeenth century with the modern concern for the "end of the book." If there can be no universal moral sentence passed on technology, McLuhan believes that "there can only be disaster arising from unawareness of the causalities and effects inherent in our technologies."

Though the World Wide Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term "surfing" to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.g., statements like "Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave." Paul Levinson's 1999 book Digital McLuhan explores the ways that McLuhan's work can be better understood through the lens of the digital revolution. Bill Stewart's Living Internet describes how McLuhan's "insights made the concept of a global village, interconnected by an electronic nervous system, part of our popular culture well before it actually happened."

McLuhan frequently quoted Walter Ong's Ramus, Method, and the Decay of Dialogue (1958), which evidently had prompted McLuhan to write The Gutenberg Galaxy. Ong wrote a highly favorable review of this new book in America. However, Ong later tempered his praise, by describing McLuhan's The Gutenberg Galaxy as "a racy survey, indifferent to some scholarly detail, but uniquely valuable in suggesting the sweep and depth of the cultural and psychological changes entailed in the passage from illiteracy to print and beyond." McLuhan himself said of the book, "I'm not concerned to get any kudos out of . It seems to me a book that somebody should have written a century ago. I wish somebody else had written it. It will be a useful prelude to the rewrite of Understanding Media that I'm doing now."

McLuhan's The Gutenberg Galaxy won Canada's highest literary award, the Governor-General's Award for Non-Fiction, in 1962. The chairman of the selection committee was McLuhan's colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye.

Understanding Media (1964)
McLuhan's most widely known work, Understanding Media: The Extensions of Man (1964), is also a pioneering study in media ecology. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study –- popularly quoted as "the medium is the message." McLuhan's theory was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence." More controversially, he postulated that content had little effect on society –- in other words, it did not matter if television broadcasts children's shows or violent programming, to illustrate one example -– the effect of television on society would be identical. He noted that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it.

"Hot" and "cool" media
McLuhan also said in the first part of Understanding Media, that different media invite different degrees of participation on the part of a person who chooses to consume a medium. Some media, like the movies, enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image. McLuhan contrasted this with TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their minimal presentation of visual detail require a high degree of effort to fill in details that the cartoonist may have intended to portray. A movie is thus said by McLuhan to be "hot", intensifying one single sense "high definition", demanding a viewer's attention, and a comic book to be "cool" and "low definition", requiring much more conscious participation by the reader to extract value.

"Any hot medium allows of less participation than a cool one, as a lecture makes for less participation than a seminar, and a book for less than a dialogue."

Hot media usually, but not always, provide complete involvement without considerable stimulus. For example, print occupies visual space, uses visual senses, but can immerse its reader. Hot media favour analytical precision, quantitative analysis and sequential ordering, as they are usually sequential, linear and logical. They emphasize one sense (for example, of sight or sound) over the others. For this reason, hot media also include radio, as well as film, the lecture and photography.

Cool media, on the other hand, are usually, but not always, those that provide little involvement with substantial stimulus. They require more active participation on the part of the user, including the perception of abstract patterning and simultaneous comprehension of all parts. Therefore, according to McLuhan cool media include television, as well as the seminar and cartoons. McLuhan describes the term "cool media" as emerging from jazz and popular music and, in this context, is used to mean "detached." (See: CBC Radio Archives)

This concept appears to force media into binary categories. However, McLuhan's hot and cool exist on a continuum: they are more correctly measured on a scale than as dichotomous terms.

The Medium is the Massage: An Inventory of Effects (1967)
In this book, initiated by Quentin Fiore, McLuhan adopted the term "massage" to denote the effect each medium has on the human sensorium, taking inventory of the "effects" of numerous media in terms of how they "massage" the sensorium.

Fiore, at the time a prominent graphic designer and communications consultant, set about composing the visual illustration of these theories. Near the beginning of the book, Fiore adopted a pattern in which an image demonstrating a media effect was presented with a textual synopsis on the facing page. The reader experiences a repeated shifting of analytic registers -- from "reading" typographic print to "scanning" photographic facsimiles -- reinforcing McLuhan's overarching argument in this book: namely, that each medium produces a different "massage" or "effect" on the human sensorium.

In The Medium is the Massage, McLuhan also rehashed the argument -- which first appeared in the Prologue to 1962's The Gutenberg Galaxy -- that media are "extensions" of our human senses, bodies and minds.

Finally, McLuhan described key points of change in how man has viewed the world and how these views were changed by the adoption of new media. "The technique of invention was the discovery of the nineteenth ", brought on by the adoption of fixed points of view and perspective by typography, while "he technique of the suspended judgment is the discovery of the twentieth century", brought on by the bard abilities of radio, movies and television.

War and Peace in the Global Village (1968)
McLuhan used James Joyce's Finnegans Wake as a major inspiration for this study of war throughout history as an indicator as to how war may be conducted in the future.

Joyce's Wake is claimed to be a gigantic cryptogram which reveals a cyclic pattern for the whole history of man through its Ten Thunders. Each "thunder" below is a 100-character portmanteau of other words to create a statement he likens to an effect that each technology has on the society into which it is introduced. In order to glean the most understanding out of each, the reader must break the portmanteau into separate words (and many of these are themselves portmanteaus of words taken from multiple languages other than English) and speak them aloud for the spoken effect of each word. There is much dispute over what each portmanteau truly denotes.

McLuhan claims that the ten thunders in Wake represent different stages in the history of man:

Thunder 1: Paleolithic to Neolithic. Speech. Split of East/West. From herding to harnessing animals.
Thunder 2: Clothing as weaponry. Enclosure of private parts. First social aggression.
Thunder 3: Specialism. Centralism via wheel, transport, cities: civil life.
Thunder 4: Markets and truck gardens. Patterns of nature submitted to greed and power.
Thunder 5: Printing. Distortion and translation of human patterns and postures and pastors.
Thunder 6: Industrial Revolution. Extreme development of print process and individualism.
Thunder 7: Tribal man again. All choractors end up separate, private man. Return of choric.
Thunder 8: Movies. Pop art, pop Kulch via tribal radio. Wedding of sight and sound.
Thunder 9: Car and Plane. Both centralizing and decentralizing at once create cities in crisis. Speed and death.
Thunder 10: Television. Back to tribal involvement in tribal mood-mud. The last thunder is a turbulent, muddy wake, and murk of non-visual, tactile man.

The Medium is the Massage (audio recording, 1967)
An audio recording version of McLuhan's famous work was made by Columbia Records. The recording consists of a pastiche of statements made by McLuhan interrupted by other speakers, including people speaking in various phonations and falsettos, discordant sounds and 1960s incidental music in what could be considered a deliberate attempt to translate the disconnected images seen on TV into an audio format, resulting in the prevention of a connected stream of conscious thought. Various audio recording techniques and statements are used to illustrate the relationship between spoken, literary speech and the characteristics of electronic audio media. McLuhan biographer Philip Marchand called the recording "the 1967 equivalent of a McLuhan video."

"I wouldn't be seen dead with a living work of art." - 'Old man' speaking
"Drop this jiggery-pokery and talk straight turkey." - 'Middle aged man' speaking

From Cliché to Archetype (1970)
In his 1970 book, From Cliché to Archetype, McLuhan, collaborating with Canadian poet Wilfred Watson, approached the various implications of the verbal cliché and of the archetype. One major facet in McLuhan's overall framework introduced in this book that is seldom noticed is the provision of a new term that actually succeeds the global village; the global theater.

In McLuhan's terms, a cliché is a "normal" action, phrase, etc. which becomes so often used that we are "anesthetized" to its effects.

An example of this given by McLuhan is Eugene Ionesco’s play The Bald Soprano, whose dialogue consists entirely of phrases Ionesco pulled from an Assimil language book. "Ionesco originally put all these idiomatic English clichés into literary French which presented the English in the most absurd aspect possible."

McLuhan's archetype "is a quoted extension, medium, technology or environment." "Environment" would also include the kinds of "awareness" and cognitive shifts brought upon people by it, not totally unlike the psychological context Carl Jung described.

McLuhan also posits that there is a factor of interplay between the cliché and the archetype, or a "doubleness":

Another theme of the Wake that helps in the understanding of the paradoxical shift from cliché to archetype is 'past time are pastimes.' The dominant technologies of one age become the games and pastimes of a later age. In the 20th century, the number of 'past times' that are simultaneously available is so vast as to create cultural anarchy. When all the cultures of the world are simultaneously present, the work of the artist in the elucidation of form takes on new scope and new urgency. Most men are pushed into the artist's role. The artist cannot dispense with the principle of 'doubleness' or 'interplay' because this type of hendiadys dialogue is essential to the very structure of consciousness, awareness, and autonomy.

McLuhan relates the cliché-to-archetype process to the Theater of the Absurd:

Pascal, in the seventeenth century, tells us that the heart has many reasons of which the head knows nothing. The Theater of the Absurd is essentially a communicating to the head of some of the silent languages of the heart which in two or three hundred years it has tried to forget all about. In the seventeenth century world the languages of the heart were pushed down into the unconscious by the dominant print cliché.

The “languages of the heart,” or what McLuhan would otherwise define as oral culture, were thus made archetype by means of the printing press, and turned into cliché.

The satellite medium, McLuhan states, encloses the Earth in a man-made environment, which "ends 'Nature' and turns the globe into a repertory theater to be programmed." All previous environments (book, newspaper, radio, etc.) and their artifacts are retrieved under these conditions ("past times are pastimes"). McLuhan thereby meshes this into the term global theater. It serves as an update to his older concept of the global village, which, in its own definitions, can be said to be subsumed into the overall condition described by that of the global theater.

Key concepts

Tetrad
In Laws of Media (1988), published posthumously by his son Eric, McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad is a means of examining the effects on society of any technology (i.e., any medium) by dividing its effects into four categories and displaying them simultaneously. McLuhan designed the tetrad as a pedagogical tool, phrasing his laws as questions with which to consider any medium:

What does the medium enhance?
What does the medium make obsolete?
What does the medium retrieve that had been obsolesced earlier?
What does the medium flip into when pushed to extremes?

The laws of the tetrad exist simultaneously, not successively or chronologically, and allow the questioner to explore the "grammar and syntax" of the "language" of media. McLuhan departs from his mentor Harold Innis in suggesting that a medium "overheats", or reverses into an opposing form, when taken to its extreme.

Visually, a tetrad can be depicted as four diamonds forming an X, with the name of a medium in the center. The two diamonds on the left of a tetrad are the Enhancement and Retrieval qualities of the medium, both Figure qualities. The two diamonds on the right of a tetrad are the Obsolescence and Reversal qualities, both Ground qualities.

Using the example of radio:
Enhancement (figure): What the medium amplifies or intensifies. Radio amplifies news and music via sound.
Obsolescence (ground): What the medium drives out of prominence. Radio reduces the importance of print and the visual.
Retrieval (figure): What the medium recovers which was previously lost. Radio returns the spoken word to the forefront.
Reversal (ground): What the medium does when pushed to its limits. Acoustic radio flips into audio-visual TV.

Figure and ground
McLuhan adapted the Gestalt psychology idea of a figure and a ground, which underpins the meaning of, "The medium is the message." He used this concept to explain how a form of communications technology, the medium or figure, necessarily operates through its context, or ground.

McLuhan believed that to fully grasp the effect of a new technology, one must examine figure (medium) and ground (context) together, since neither is completely intelligible without the other. McLuhan argued that we must study media in their historical context, particularly in relation to the technologies that preceded them. The present environment, itself made up of the effects of previous technologies, gives rise to new technologies, which, in their turn, further affect society and individuals.

Furthermore, all technologies have embedded within them their own assumptions about time and space. The message which the medium conveys can only be understood if the medium and the environment in which the medium is used — and which, simultaneously, it effectively creates — are analyzed together. He believed that an examination of the figure-ground relationship can offer a critical commentary on culture and society.

Astrological portrait of Marshall McLuhan (excerpt)

Disclaimer: these short excerpts of astrological charts are computer processed. They are, by no means, of a personal nature. This principle is valid for the 47,408 celebrities included in our database. These texts provide the meanings of planets, or combination of planets, in signs and in houses, as well as the interpretations of planetary dominants in line with modern Western astrology rules. Moreover, since Astrotheme is not a polemic website, no negative aspect which may damage the good reputation of a celebrity is posted here, unlike in the comprehensive astrological portrait.

Introduction

Your Comprehensive Astrological Portrait

Here are some character traits from Marshall McLuhan's birth chart. This description is far from being comprehensive but it can shed light on his/her personality, which is still interesting for professional astrologers or astrology lovers.

In a matter of minutes, you can get at your email address your astrological portrait (approximately 32 pages), a much more comprehensive report than this portrait of Marshall McLuhan.

N.B.: As this celebrity's birth time is unknown, the chart is drawn for 12:00 PM - the legal time for his/her place of birth; since astrological houses are not taken into account, this astrological profile excerpt is less detailed than those for which the birth time is known.

The dominant planets of Marshall McLuhan

When interpreting a natal chart, the best method is to start gradually from general features to specific ones. Thus, there is usually a plan to be followed, from the overall analysis of the chart and its structure, to the description of its different character traits.

In the first part, an overall analysis of the chart enables us to figure out the personality's main features and to emphasize several points that are confirmed or not in the detailed analysis: in any case, those general traits are taken into account. Human personality is an infinitely intricate entity and describing it is a complex task. Claiming to rapidly summarize it is illusory, although it does not mean that it is an impossible challenge. It is essential to read a natal chart several times in order to absorb all its different meanings and to grasp all this complexity. But the exercise is worthwhile.

In brief, a natal chart is composed of ten planets: two luminaries, the Sun and the Moon, three fast-moving or individual planets, Mercury, Venus and Mars, two slow-moving planets, Jupiter and Saturn, and three very slow-moving planets, Uranus, Neptune and Pluto. Additional secondary elements are: the Lunar Nodes, the Dark Moon or Lilith, Chiron and other minor objects. They are all posited on the Zodiac wheel consisting of twelve signs, from Aries to Pisces, and divided into twelve astrological houses.

The first step is to evaluate the importance of each planet. This is what we call identifying the dominant planets. This process obeys rules that depend on the astrologer's sensitivity and experience but it also has precise and steady bases: thus, we can take into account the parameters of a planet's activity (the number of active aspects a planet forms, the importance of each aspect according to its nature and its exactness), angularity parameters; (proximity to the four angles, Ascendant, Midheaven, Descendant and Imum Coeli or Nadir, all of them being evaluated numerically, according to the kind of angle and the planet-angle distance) and quality parameters (rulership, exaltation, exile and fall). Finally, other criteria such as the rulership of the Ascendant and the Midheaven etc. are important.

These different criteria allow a planet to be highlighted and lead to useful conclusions when interpreting the chart.

The overall chart analysis begins with the observation of three sorts of planetary distributions in the chart: Eastern or Western hemisphere, Northern or Southern hemisphere, and quadrants (North-eastern, North-western, South-eastern and South-western). These three distributions give a general tone in terms of introversion and extraversion, willpower, sociability, and behavioural predispositions.

Then, there are three additional distributions: elements (called triplicity since there are three groups of signs for each one) - Fire, Air, Earth and Water - corresponding to a character typology, modality (or quadruplicity with four groups of signs for each one) - Cardinal, Fixed and Mutable - and polarity (Yin and Yang).

There are three types of dominants: dominant planets, dominant signs and dominant houses. The novice thinks astrology means only "to be Aries" or sometimes, for example, "to be Aries Ascendant Virgo". It is actually far more complex. Although the Sun and the Ascendant alone may reveal a large part of the character - approximately a third or a half of your psychological signature, a person is neither "just the Sun" (called the sign) nor just "the first house" (the Ascendant). Thus, a particular planet's influence may be significantly increased; a particular sign or house may contain a group of planets that will bring nuances and sometimes weaken the role of the Ascendant, of the Sun sign etc.

Lastly, there are two other criteria: accentuations (angular, succedent and cadent) which are a classification of astrological houses and types of decanates that are occupied (each sign is divided into three decanates of ten degrees each). They provide some additional informations.

These general character traits must not be taken literally; they are, somehow, preparing for the chart reading. They allow to understand the second part of the analysis, which is more detailed and precise. It focuses on every area of the personality and provides a synthesis of all the above-mentioned parameters according to sound hierarchical rules.

Warning: when the birth time is unknown, which is the case for Marshall McLuhan, a few paragraphs become irrelevant; distributions in hemispheres and quadrants are meaningless, so are dominant houses and houses' accentuations. Therefore, some chapters are removed from this part.

For all paragraphs, the criteria for valuation are calculated without taking into account angles and rulerships of the Ascendant and of the Midheaven. The methodology retains its validity, but it is less precise without a time of birth.

Elements, Modalities and Polarities for Marshall McLuhan

Like the majority of Earth signs, Marshall McLuhan, you are efficient, concrete and not too emotional. What matters to you is what you see: you judge the tree by its fruits. Your ideas keep changing, words disappear, but actions and their consequences are visible and remain. Express your sensitivity, even if it means revealing your vulnerability. Emotions, energy and communication must not be neglected; concrete action is meaningless if it is not justified by your heart, your intellect or your enthusiasm.

The predominance of Water signs indicates high sensitivity and elevation through feelings, Marshall McLuhan. Your heart and your emotions are your driving forces, and you can't do anything on Earth if you don't feel a strong affective charge (as a matter of fact, the word "feeling" is essential in your psychology). You need to love in order to understand, and to feel in order to take action, which causes a certain vulnerability which you should fight against.

The twelve zodiacal signs are split up into three groups or modes, called quadruplicities, a learned word meaning only that these three groups include four signs. The Cardinal, Fixed and Mutable modes are more or less represented in your natal chart, depending on planets' positions and importance, and on angles in the twelve signs.

The Fixed mode corresponds to a majority of elements in your chart, Marshall McLuhan, and represents the desire for security and durability: you are able to concretely appreciate a situation and its stability. You definitely prefer to play the role of a loyal, obstinate and hard-working person, rather than to try new and risky experiences - beware, however, not to confuse obstinacy with intransigence. You structure, cement, and strengthen everything you find on your way: it is your nature, although you are not especially interested in swiftness: slow and steady...

The twelve signs are divided into two polarities, called active or passive, or sometimes masculine and feminine, positive and negative, Yang and Yin. This classification corresponds to two quite distinct tonalities, the first one bringing extraversion, action, self-confidence and dynamism, the second one, introversion, reactivity, reflection and caution. None is superior to the other, each group has its own assets and shortcomings. Odd signs - Aries, Gemini, Leo, Libra, Sagittarius and Aquarius - belong to the first group, whereas even signs - Taurus, Cancer, Virgo, Scorpio, Capricorn and Pisces - belong to the second group.

N.B.: this dominant is a minor one. It is not essential that you read its meaning in the beginning. You can get back to them later on, once you have read more important interpretations.

According to the disposition and qualities of your planets and angles, you are rather influenced by Yin energy, the passive polarity, Marshall McLuhan: you are quite introverted, imaginative and sometimes discreet, but you are a deep and wise person who is not content with just noisy and flashy things. At times, you doubt but you think that those who don't are a bit... thoughtless. Allow yourself to take more laid-back attitudes and put your reserve aside, because good equilibrium is always healthier.

Each sign contains 30 degrees and can be divided into three equal parts: the decanates. The Tradition indicates that specific meanings can be associated to each of the three decanates. Their sphere of activity is usually limited to the Sun sign, however, it is even more interesting to observe the distribution of all the planets in the chart to get an idea of the respective importance of the three decanates, which can complement the description of the personality.

These meanings must be considered with the greatest caution. Indeed, they are minor characteristics that can only underline other outstanding traits of character.

Traditionally, the first decanate highlights the characteristics of the sign where a planet is located. The two other decanates correspond to sub-dominant planets, depending on the nature of each sign. This system leads to a multiplication of meanings and it is impossible to have a clear understanding: here, we prefer to give only the meaning of one decanate in comparison with the other two, within the birth chart as a whole. Again, the greatest caution is needed with regard to this minor indication as it is not always reliable: it is not essential that you read these texts in the beginning. You can get back to them later on, once you have read more important interpretations

The first decanate, which means the part between 0° and 10° of any zodiacal sign, prevails in your natal chart, Marshall McLuhan: this decanate is traditionally linked to vitality and physical constitution, and may indicate that you efficiently express your concrete energy on the material and sensual planes.

Dominants: Planets, Signs and Houses for Marshall McLuhan

The issue of dominant planets has existed since the mists of time in astrology: how nice it would be if a person could be described with a few words and one or several planets that would represent their character, without having to analyse such elements as rulerships, angularities, houses, etc!

The ten planets - the Sun throughout Pluto - are a bit like ten characters in a role-play, each one has its own personality, its own way of acting, its own strengths and weaknesses. They actually represent a classification into ten distinct personalities, and astrologers have always tried to associate one or several dominant planets to a natal chart as well as dominant signs and houses.

Indeed, it is quite the same situation with signs and houses. If planets symbolize characters, signs represent hues - the mental, emotional and physical structures of an individual. The sign in which a planet is posited is like a character whose features are modified according to the place where he lives. In a chart, there are usually one, two or three highlighted signs that allow to rapidly describe its owner.

Regarding astrological houses, the principle is even simpler: the twelve houses correspond to twelve fields of life, and planets tenanting any given house increase that house's importance and highlight all relevant life departments: it may be marriage, work, friendship etc.

In your natal chart, Marshall McLuhan, the ten main planets are distributed as follows:

The three most important planets in your chart are Sun, Mars and Uranus.

One of the dominant planets in your natal chart is the Sun. He symbolizes will, magnetism, sense of honour and dignity. You are a Solar being, and you often display charismatic and leadership qualities. Your warmth and your persuasive power lead you far away from pettiness. You enjoy thinking big and, consequently, you move forward according to what you decide.

Your Solarian weakness may be related to the sin of pride or to excessive authority. The frontier between pride and vanity is tenuous: be careful not to overstep it and to keep the nobleness of heart that is part of your charm.

Mars is one of your dominant planets and provides you with its efficient energy and enthusiasm: with a powerful Mars in your chart, action - but also will and ability to undertake - is not an empty word for you. You are active, dynamic, willing to fight, courageous, and you are never afraid to move mountains, even though risks are part of the adventures that you start with determination.

However, your patience is not always up to your boldness and a kind of feverishness, or even anger, can tarnish the quality of your achievements. That would be a pity since the Marsian is a champion in matters of efficiency! Mars symbolizes display of action, conquering spirit that favours discipline and order - beware of not being fussy - and lies at the frontier between action and brutality, between conquest and potential aggressiveness.

Uranus is among your dominant planets: just like Neptune and Pluto, Uranian typology is less clearly defined than the so-called classical seven planets that are visible to the naked eye, from the Sun to Saturn. However, it is possible to associate your Uranian nature with a few clear characteristics: Uranus rhymes with independence, freedom, originality, or even rebelliousness and marginality, when things go wrong...

Uranus is Mercury's higher octave and as such, he borrows some of its traits of character; namely, a tendency to intellectualize situations and emotions with affective detachment, or at least jagged affectivity.

Therefore, you are certainly a passionate man who is on the lookout for any kind of action or revolutionary idea, and you are keen on new things. Uranians are never predictable, and it is especially when they are believed to be stable and well settled that... they change everything - their life, partner, and job! In fact, you are allergic to any kind of routine, although avoiding it must give way to many risks.

In your natal chart, the three most important signs - according to criteria mentioned above - are in decreasing order of strength Cancer, Taurus and Gemini. In general, these signs are important because your Ascendant or your Sun is located there. But this is not always the case: there may be a cluster of planets, or a planet may be near an angle other than the Midheaven or Ascendant. It may also be because two or three planets are considered to be very active because they form numerous aspects from these signs.

Thus, you display some of the three signs' characteristics, a bit like a superposition of features on the rest of your chart, and it is all the more so if the sign is emphasized.

Cancer is one of your dominant signs and endows you with imagination and exceptionally shrewd sensitivity. Although suspicious at first sight - and even at second...- as soon as you get familiar with people and let them win your confidence, your golden heart eventually shows up, despite your discretion and your desire for security that make you return into your shell at the slightest alert! Actually, you are a poet and if you are sometimes blamed for your nostalgia and your laziness, it is because your intense inner life is at full throttle...

With the Taurus sign so important in your chart, you are constructive, stable, and sensual. Good taste, sense of beauty, manners, and unfailing good sense - all these qualities contribute to your charm and seductive power. Furthermore, if some people criticize your slow pace and your stubbornness, you rightly reply that this is the price for your security, and that you like the way it is - slow and steady....

With Gemini as a dominant sign, your qualities include being lively, curious, mobile, clever, and flexible: you often make others dizzy, and you may come across as a dilettante - a bit inquisitive, shallow, and insensitive because you may be too intellectualizing. However, your natural curiosity, a nice quality, and your quick humour, allow you to demonstrate to everyone how much they may gain from your company, and that your apparent flightiness hides an appetite (particularly mental) for life, which itself conceals a terrific charm!

After this paragraph about dominant planets, of Marshall McLuhan, here are the character traits that you must read more carefully than the previous texts since they are very specific: the texts about dominant planets only give background information about the personality and remain quite general: they emphasize or, on the contrary, mitigate different particularities or facets of a personality. A human being is a complex whole and only bodies of texts can attempt to successfully figure out all the finer points.

Your sensitivity

Marshall McLuhan, you tend to hold emotions at bay, as if they were dangerous. You observe with curiosity what is occurring and you strive to objectively, logically and impersonally analyze facts in order to form correct judgments. Contacts and communication are very important to you, Marshall McLuhan, you make use of, even over-use, words, with deep humour because it is an additional way for you to be detached from your feelings. You may come across as superficial because you keep on talking without committing yourself. You need to be constantly on the move, to discover and to communicate in order to avoid boredom. When you are alone, you can spend lots of time with books to nourish your mind that is so avid for knowledge. However, be careful not to miss feelings because you favour intellectual sensations...

Your intellect and your social life

Your intellectual and nervous energy is considerable, Marshall McLuhan, with good concentration abilities and a strong determination. You have plenty of planning and organization skills and enthusiasm. Your helpfulness is deep and you never hesitate to solve other people's problems. You are thought of as a reliable person and you enjoy it very much. You believe in your own capacities and you tend to speak with a dramatic pomposity because you want to attract attention. People who do not share your opinion are in trouble! Your determination is strongest and you may show stubbornness and inflexibility because you do not easily accept it when your ideas or your actions are criticized. Some people believe that you assert yourself in an authoritarian and condescending way, but you are not aware of it and therefore, you keep on thinking that you are right.

Your affectivity and your seductiveness

In your chart, the Sun is in Cancer and Venus, in Virgo. Modesty and moderation: they are the dominant characteristics of the Cancer-Virgo duet, according to the Tradition. You are not the most extroverted person in the world and it is hard for you to declare your love or to express your passion. It might be due to a form of shyness, a desire to protect yourself and to prevent people from upsetting your fragile affective balance. Regardless of the intensity of your love, your partner must not expect staggering declarations, but an unfailing faithfulness, a real dedication motivated by the desire to build a privileged, isolated and treasured relationship. It is likely that tenderness is the key to your affective fulfilment. Without tenderness, there can be no deep-seated balance. In the long run, you cannot be satisfied with budding flashes of passion and with a relationship solely based on heart tumults. The real adventure begins when the wild excitements of the early stages fade away, when you have nothing to prove to yourself and when mutual confidence allows for a life together, despite the inevitable differences between you and your partner. You probably belong to that category of lover for whom time is an asset rather than an enemy. An ally needed for the full blossoming of your relationship.

Marshall McLuhan, inside yourself, feelings are strong and powerful. However, you never show them before weighing up and considering all the possible consequences of your words and your actions: fieriness and spontaneousness are toned down because you cannot help controlling yourself, probably due to your modesty, your discretion or your shyness; you are frightened because you are so concerned with other people's opinion that you see passion, or expressing your feelings too quickly, as sources of danger. However, you are helpful, simple, and you do not fuss around. Reason prevails in your love life but your heart may flare up when the context is well organized and everyday life is cautiously handled with good sense, tidiness and cleanliness. Your sensitivity prompts you to avoid excesses and outbursts and this is how you think that you can achieve happiness without risk.

Your will and your inner motivations

Psychologically speaking, your nature is dreamy, oriented towards nostalgia for things past. You are very instinctive and you protect yourself against the outside world. Your inner life is rich, with fertile and even unlimited imagination, a propensity to avoid unnecessary risks and to pursue security. You show your true face only to persons you can trust, when there is a kind of well being triggered by the nostalgia for the past.

As you are born under this sign, you are emotional, sentimental, restful, imaginative, sensitive, loyal, enduring, protective, vulnerable, generous, romantic, tender, poetic, maternal, dreamy, indolent, greedy and dedicated. You may also be fearful, unrealistic, evasive, passive, touchy, anxious, dependent, stubborn, lunatic, backward-looking, lazy, burdensome, impenetrable and a homebody.

Love in the masculine mode: for you, Sir, in love, you are tender, sensitive and quite loyal. You are influenced by a mother-figure and you unconsciously look for a partner who will offer as much attention and affection as you used to receive as a child. You are a homebody and a dreamer and you blossom in the family cocoon you create, dreaming of adventures and extraordinary trips… that you most often take in your head.

Tenderness is more important than sexuality, even though it is also an agent for security and for stability. You tremendously appreciate to be again the spoiled child that you used to be, as you savour tasty little dishes or as you receive the frequent praises you need in order to feel reassured.

You are sheltered from tragedies and life complications because at the very moment when a difficult situation emerges, you nip it in the bud either by ignoring it or by withdrawing into your shell quietly, until the storm subsides.

Your home is happy and rich, quiet and harmonious, throughout your life.

Your ability to take action

Marshall McLuhan, the way you take action gains in power and in precision what it loses in rapidity and spontaneity. You are “slow”, certainly. But when you get started, you put all your ingenuity and your persistence into it and you love to see a job well done. At the end of the day, owing to your ways, you are the winner. In your sex life, similarly, you are generous and instinctive and your slowness is not an obstacle. It may even bring fulfilment to you, but above all, to your partner! In love, as well as in your exchanges in general, you tend to keep your worries to yourself because you are extremely patient; you don't say anything, you stand all the hits and one day, you explode into outbursts of anger that are as violent as they are rare, thanks God.

Conclusion

This text is only an excerpt from of Marshall McLuhan's portrait. We hope that it will arouse your curiosity, and that it will prompt you to deepen your knowledge of astrology, as well as to visit and use the wide range of free applications at www.astrotheme.com.

Astrological studies describe many of the character traits and they sometimes go deeper into the understanding of a personality. Please, always keep in mind that human beings are continuously evolving and that many parts of our psychological structures are likely to be expressed later, after having undergone significant life's experiences. It is advised to read a portrait with hindsight in order to appreciate its astrological content. Under this condition, you will be able to take full advantage of this type of study.

The analysis of an astrological portrait consists in understanding four types of elements which interact with one another: ten planets, twelve zodiacal signs, twelve houses, and what are called aspects between planets (the 11 aspects most commonly used are: conjunction, opposition, square, trine, sextile, quincunx, semi-sextile, sesqui-quadrate, quintile and bi-quintile. The first 5 aspects enumerated are called major aspects).

Planets represent typologies of our human psychology: sensitivity, affectivity, ability to undertake, will-power, mental process, aptitude, and taste for communication etc., all independent character facets are divided here for practical reasons. The twelve signs forming the space where planets move will "colour", so to speak, these typologies with each planet being located in its particular sign. They will then enrich the quality of these typologies, as expressed by the planets. The Zodiac is also divided into twelve astrological houses. This makes sense only if the birth time is known because within a few minutes, the twelve houses (including the 1st one, the Ascendant) change significantly. They correspond to twelve specific spheres of life: external behaviour, material, social and family life, relationship, home, love life, daily work, partnership, etc. Each planet located in any given house will then act according to the meaning of its house, and a second colouration again enriches those active forces that the planets symbolize. Finally, relations will settle among planets, creating a third structure, which completes the planets' basic meanings. A set of ancient rules, which has stood the test of experience over hundreds of years (although astrology is in evolution, only reliable elements are integrated into classical studies), are applied to organize the whole chart into a hierarchy and to allow your personality to be interpreted by texts. The planets usually analysed are the Sun, the Moon, Mercury, Venus, Jupiter, Saturn, Uranus, Neptune and Pluto, which means two luminaries (the Sun and the Moon) and 8 planets, a total of 10 planets. Additional secondary elements may be taken into account, such as asteroids Chiron, Vesta, Pallas, Ceres (especially Chiron, more well-known), the Lunar nodes, the Dark Moon or Lilith, and even other bodies: astrology is a discipline on the move. Astrological studies, including astrological portrait, compatibility of couples, predictive work, and horoscopes evolve and become more accurate or deeper, as time goes by.

Precision: concerning the horoscopes with a known time of birth, according to the Tradition, we consider that a planet near the beginning (called cuspide) of the next house (less than 2 degrees for the Ascendant and the Midheaven, and less than 1 degree for all other houses) belongs to this house: our texts and dominants take this rule into account. You can also choose not to take this shift into account in the form, and also tick the option Koch or Equal houses system instead of Placidus, the default houses system.

Warning: In order to avoid any confusion and any possible controversy, we want to draw your attention upon the fact that this sample of celebrities is very complete and therefore, it also includes undesirable people, since every category is represented: beside artists, musicians, politicians, lawyers, professional soldiers, poets, writers, singers, explorers, scientists, academics, religious figures, saints, philosophers, sages, astrologers, mediums, sportsmen, chess champions, famous victims, historical characters, members of royal families, models, painters, sculptors, and comics authors or other actual celebrities, there are also famous murderers, tyrants and dictators, serial-killers, or other characters whose image is very negative, often rightly so.

Regarding the latter, it must be remembered that even a monster or at least a person who perpetrated odious crimes, has some human qualities, often noticed by his/her close entourage: these excerpts come from computer programmes devoid of polemical intentions and may seem too soft or lenient. The positive side of each personality is deliberately stressed. Negative sides have been erased here - it is not the same in our comprehensive reports on sale - because it could hurt the families of such people. We are hoping that it will not rebound on the victims' side.

Numerology: Birth Path of Marshall McLuhan

Testimonies to numerology are found in the most ancient civilizations and show that numerology pre-dates astrology. This discipline considers the name, the surname, and the date of birth, and ascribes a meaning to alphabetic letters according to the numbers which symbolise them.

The path of life, based on the date of birth, provides indications on the kind of destiny which one is meant to experience. It is one of the elements that must reckoned with, along with the expression number, the active number, the intimacy number, the achievement number, the hereditary number, the dominant numbers or the lacking numbers, or also the area of expression, etc.

Your Birth Path:

Your life Path is influenced by the Master Number 22, the ultimate one in numerology, which marks great destinies that are most likely to involve the community, a country, or even the whole world. This is the path of the inaccessible, of challenges and large scope works. It is a cross which is heavy to carry, a promising destiny driven by a superior intelligence and universal interests, though an unattractive one, sometimes. According to the Tradition, one must deserve the honour to have the 22 as Life Path, and therefore, one must rise above ordinary aspirations! Far from worldly futilities, you seek some kind of perfection, yearning to build a lasting achievement and to pursue the path of continuous growth. Events may disappoint you sometimes. Indeed, not everyone can share your ideals! In addition, although you command respect, you may also arouse jealousy. However, it is undeniable that your fortitude enables you to get back on the saddle and to carry on your development, through thick and thin.

Marshall McLuhan was born under the sign of the Pig, element Metal

Chinese astrology is brought to us as a legacy of age-old wisdom and invites us to develop an awareness of our inner potential. It is believed that the wise man is not subjected to stellar influences. However, we must gain the lucidity and the distance without which we remain locked up in an implacable destiny. According to the legend of the Circle of Animals, Buddha summoned all the animals to bid them farewell before he left our world. Only twelve species answered Buddha's call. They form the Chinese Zodiac and symbolize the twelve paths of wisdom that are still valid nowadays.

The Asian wise man considers that a path is neither good nor bad. One can and must develop one's potentialities. The first step is to thoroughly know oneself.

You are a reliable and helpful person, honest through and through. Intellectual independence is an essential virtue: each and everyone must take one's responsibilities and accept the consequences of one's faults.

You avoid underhand manoeuvres and scheming like the plague! Your unfailing sincerity commands your entourage's consideration. You fight shams and all forms of hypocrisy.

In addition, you take your responsibilities when you have to, you make your choices and you confront facts with courage. You are capable of displaying an unwavering determination, no obstacle can stop you as you try to overcome pitfalls, one after the other. However, you do not like gratuitous struggles nor meaningless trials of strength: you are of a sociable nature and you avoid hurting your entourage as much as you can.

However, your kindness can never conceal your true feelings. In China, it is believed that the native of the Pig is a sensual and voluptuous person, more attached than other people to life's carnal aspects. A quality that spouses and partners will appreciate, unless they are shocked by this undeniable inclination for lust! You are credited with the merit of being unable to conceal your true nature, in all areas.

Chinese astrology has five elements, which are referred to as agents: Wood, Fire, Earth, Metal and Water.

You have a deep affinity with the agent Metal. In China, this element corresponds to the planet Venus, the white colour and the number 9.

Your nature is individualistic and determined, and you seldom shrink from obstacles. The only advice that can be given to you is to show more flexibility and diplomacy. Moreover, life's pitfalls often stimulate you. On the other hand, you are acknowledged for your decisiveness which commands admiration. You follow your ideas through, discarding external opinions and viewpoints and you bring your enterprises to a successful conclusion, even if it means that you go it alone.

Your decisions are so inflexible and your choices, so final, that your intransigence may bring about a few setbacks. Therefore, it is important that you develop the tolerance that you are naturally lacking. It is only at this price that you can achieve a harmonious social and intimate life.

The prevailing features are your persuasion powers, a faith that moves many a mountain and overcomes the most resistant obstacles. But so many struggles looming...

N. B.: when the birth time is unknown, (12:00 PM (unknown)), these portrait excerpts do not take into account the parameters derived from the time, which means, the domification (Ascendant, astrological houses, etc.). Nonetheless, these analyses remain accurate in any case. Regarding the sources of the birth data in our possession, kindly note that the pages we publish constitute a starting point for more detailed research, even though they seem useful to us. When the sources are contradictory, which occurs rarely, after having analysed them, we choose the most reliable one. Sometimes, we publish a birth date just because it is made available, but we do not claim that is it the best one, by no means.

Your Solar Revolution
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